many ways, political commercials are like miniature movies. As in movies,
great care is taken to make certain each detail of production--lighting,
editing, music--work together to convey a particular mood.
the movies, we want to enter the world the filmmakers have created, to
suspend our disbelief and be caught up in the story. But political ads
need to approached more cautiously. They are not fictional stories but
expressions of political opinion.
commercials express their opinion not simply through words. Just as music
and editing help convey mood in movies, in ads they reinforce the impression
the makers want you to have.
your computer is able to play back moving pictures, watch this tape of
a fictional candidate created by KERA-TV, Dallas.
RealVideo file or Quicktime
video files require the use of the free
the next section you can add different effects to manipulate the tape
into an ad for or against the candidate.
decide if you want to create an ad FOR
or AGAINST this candidate.