Board of Directors
Executive Director of Alabama Public Television
Director since 2017. In 1973 Roy started his broadcast career as a street reporter in Denver, Colorado on the police beat. In 1974 he joined the Denver Police Department where he served as a patrol officer; a motorcycle cop, police academy supervisor, and detective sergeant. He received numerous departmental and citizen commendations; created DPD’s first public information office; and continued to work in broadcasting at Denver’s CBS affiliate where he produced “Crimestoppers;” and one of the nation’s first training programs that taught First Responders how to treat injured victims suffering from AIDS. In 1986 Roy returned to television as a Broadcast Journalist, then Anchor; News Director; and General Manager.
In 2005 Roy was recruited to be the University of Alabama’s Director of Commercial Broadcasting where he taught Broadcast Management, Journalism, and Visual Storytelling & Ethical Decision Making. Then, in 2012, Roy was selected to be the Executive Director for the Alabama Public Television Network. During his tenure, the APT Team has received numerous prestigious Regional and National Awards for their commitment to excellence and public service including two Alabama Legislature Joint Resolutions honoring APT’s service to the state.
Roy has received numerous other prestigious awards including: The NABEF Service to America Award; two RTDNA Edward R. Murrow National Awards; numerous Edward R. Murrow Regional Awards; Southeast Regional EMMY Awards; the National IRIS Award; the TELLY National Award; Colorado, Missouri, Virginia, and Alabama Broadcasters Awards; Alabama, Iowa, and Virginia Associated Press Awards; and the University of Alabama “Capstone Hero Award” for life saving. He was named Alabama’s BROADCASTER of the YEAR in 2012 and was inducted into the ALABAMA BROADCASTER’S HALL of Fame. The U.S. House of Representatives and the Alabama House of Representatives have honored him with “Resolutions of Honor” and APTS honored him with the NATIONAL ADVOCACY AWARD.
a & Utah). From 1971-1976 he held the positions of Senior Securities Analyst and Assistant Vice-President (international affiliates) of Wells Fargo Bank, N.A. Mr. Soong holds the following Board positions: Director, American Automobile Association (federation of clubs comprising over 51 million members in the US and Canada); Director and former Chair, AAA of Northern CA, Nevada and Utah; Director, ACA Holdings, Inc. (holding company for various AAA affiliates); Director of the Sutter West Bay Hospitals and Medical Foundation; Trustee, Multnomah University, Portland, Oregon; and Chair, Christian Witness Theological Seminary, San Jose, California. He is former Chair of KQED Inc., Northern California Public Broadcasting; former Lead Independent Trustee of Barclays Global Investors Funds and Master Investment Porfolios: and former Vice-Chair of California Pacific Medical Center (CPMC). Mr. Soong holds an MBA from Harvard University and a Bachelor’s Degree with Distinction from Stanford University. He chairs the PBS Investment Subcommittee and serves on the Audit and Finance committees.