Senior Vice President, Strategy and Operations
Jayme Swain is Senior Vice President, Strategy and Operations. In this role, she helps develop and implement corporate strategy, ensures key projects are performing as expected, tracks the overall performance of the organization, and leads special projects. She works with and across all PBS departments to manage and communicate operational directives, as well as to drive and influence strategic decision-making.
Ms. Swain joined PBS in 2008 and served as the Senior Director of Strategic Growth at PBS Interactive. Her role included conceiving and implementing digital strategies for PBS and affiliated producers, increasing audience engagement and viewership on all digital platforms, focusing on content creation and distribution, and streamlining Web development operations.
Prior to joining PBS, Ms. Swain developed multimedia content, consumer-focused digital products and social media strategies for top brands such as CNN, FOX, U.S. News & World Report and Revolution Health.