Leadership Team

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Juan Sepúlveda

Senior Vice President, System Leadership

As PBS’ Senior Vice President, System Leadership, Juan Sepúlveda represents the perspective of PBS’ independent member stations in the ongoing management and strategic direction of PBS to ensure that PBS programs, products and services support each station’s connection to its community and audience. He also works closely with stations, the PBS Board of Directors, station affinity groups and other national public media organizations to focus on issues of sustainability.

Mr. Sepúlveda joined PBS in January 2014 from the Democratic National Committee where he was Senior Advisor for Hispanic Affairs.
Prior to that, he served as Executive Director of the White House Initiative on Educational Excellence for Hispanics where he designed and led the first-ever Hispanic Policy Conference along with a series of Hispanic Community Action Summits across the country that brought together representatives of offices and federal agencies with Latino community leaders to build relationships and partnerships to tackle key community issues. His national strategy consulting organization, The Common Enterprise, which grew out of a national Rockefeller Foundation initiative, took him to over 35 states where he worked with communities in urban and rural settings as varied as the Appalachian region in the Southeast and numerous towns in the Deep South to American Indian tribes and Urban Indian communities in the Northwest and Midwest to rapidly growing cities on both coasts and the Southwest and many more places in between.
From 2004 to 2009, Mr. Sepúlveda was the host of “Conversations” on PBS member station KLRN, where he also designed and led KLRN’s community advisory board.

Mr. Sepúlveda is the third Latino ever awarded a Rhodes Scholarship. He graduated from Harvard College with a B.A. in Government and also holds a B.A. in Politics, Philosophy & Economics from Oxford University and a J.D. from Stanford Law School.