General Manager, Children's Programming
Senior Vice President, Marketing & Communications
Lesli Rotenberg leads PBS’ Children’s Programming and Marketing and Communications teams.
As General Manager, Children’s Programming, Ms. Rotenberg leads a cross-disciplinary team charged with content production, web development, multi-platform asset distribution, education resources, marketing and communications for the No. 1 educational media brand for young children. Ms. Rotenberg spearheads an initiative called PBS KIDS Next Generation Media and is charged with developing the strategy and managing the team that will define the role PBS plays in the changing digital children's media landscape. She oversees the PBS KIDS Next Generation Media Advisory Board, which brings together renowned experts in the fields of child development, education, psychology and new media to guide staff as they create a dynamic media service that meets the needs of a new generation of children, their parents and teachers.
As Senior Vice President of Marketing and Communications, Ms. Rotenberg is responsible for the development and implementation of PBS’ marketing and communications strategy across all segments of the business. She oversees the strategic positioning of primetime and children's programming, online content and education services and is responsible for building and extending the brand equity of PBS and PBS KIDS, the most trusted media brands in the U.S.
Ms. Rotenberg is also responsible for the development of a comprehensive strategic corporate communication program that supports key external and internal stakeholders, while meeting the strategic communication needs of PBS and its 350 member stations. Her responsibilities include national oversight of PBS’ creative services including on-air and print production, advertising strategy, media planning, corporate communications, program promotion and station professional development.
Ms. Rotenberg was named one of the nation's top 15 "Women to Watch" by Advertising Age in 2001. She was also named one of the top 30 Brand Builders by Broadcasting & Cable, Multichannel News and Promax/BDA. Ms. Rotenberg has received numerous advertising and promotion honors including two Emmy awards -- the 2010 Daytime Emmy for Outstanding Promotional Announcement and the 2003 Primetime Emmy for Outstanding Commercial; the 2004 CINE Special Jury Award for Best On-Air Promo; 20 CINE Golden Eagle awards; 32 Promax/BDA Awards; four CTAM Awards; and three Telly Awards. In 2004, Television Week and Promax/BDA selected the PBS "Be More" campaign as one of the top 10 Campaigns of Distinction. Prior to joining PBS in November 2000, Ms. Rotenberg was Vice President, Marketing, at Animal Planet, and a marketing executive at Discovery for 10 years.