Senior Vice President and General Manager,
Children’s Media and Education
As Senior Vice President and General Manager, Children’s Media and Education at PBS, Lesli Rotenberg is responsible for the strategic direction of an innovative, dynamic media service that meets the needs of America’s children, parents and teachers, helping to prepare the next generation for success in school and in life.
Rotenberg leads a cross-disciplinary team charged with content production, digital development, multi-platform asset distribution, education resources, educational product creation, marketing and communications for PBS KIDS, the #1 children's media brand. Inspired by her experiences raising her two daughters, Rotenberg has led the development and distribution of top-rated PBS KIDS media properties that help children ages 2 to 8 build science, literacy, math, critical thinking, social-emotional skills and more – including DANIEL TIGER’S NEIGHBORHOOD, WILD KRATTS and ODD SQUAD. PBS KIDS is also a trusted partner for parents, who rank PBS KIDS as their most trusted and relied upon brand for school readiness. PBS KIDS provides resources to support parents, including content, digital tools and community outreach through PBS stations.
Under Rotenberg’s leadership, PBS has transformed from a broadcast organization to a multi-platform leader that opens worlds of possibilities for children through educational television, apps, the web, streaming video and an award-winning line of toys. Seventy-one percent of all children ages 2 to 8 watch PBS KIDS, PBS KIDS ranks first in the kids’ category for streaming video and each month pbskids.org attracts more than 11 million unique visitors. Later this year, PBS KIDS will extend its reach through the launch of new 24/7 services. Provided by local stations, the free services will include a new TV channel and live stream on digital platforms.
Rotenberg also oversees PBS Education, which develops digital education services for PBS member stations, teachers and students. She leads the team responsible for PBS’ strategic partnerships, digital media production, professional development and other emerging products and services that support educators from preschool through college levels. These innovative services include PBS LearningMedia, an award-winning, trusted digital resource that aggregates the best of public media for classroom use. A top destination for teachers, PBS LearningMedia serves more than 1.8 million users with registered access to more than 100,000 digital resources.
A media expert and frequent speaker on the topic, Rotenberg was named one of the nation’s top 15 “Women to Watch” by Advertising Age, and invited to participate in the prestigious FORTUNE Most Powerful Women in Business Forum. Rotenberg has received numerous advertising and promotion honors including six Emmy awards.