Posted by PBS Publicity on

MISTER ROGERS' NEIGHBORHOOD holds an extremely special place in PBS's heart. Together, PBS and Family Communications, Inc. are committed to evolving the role this cherished series plays in today's media landscape, ensuring future generations of children can experience this rich, unique content.

PBS will continue to distribute repeats of MISTER ROGERS' NEIGHBORHOOD to all member stations. As PBS stations are locally owned and operated, member stations have the option of broadcasting the series everyday or once a week as best suited for their local community interests. For those that will continue to air the series daily, PBS is feeding 185 episodes over the summer and fall, allowing access to a library of episodes. For those stations that will air the series weekly, they can pick up the weekly feed this fall.

PBS continues to invest in the MISTER ROGERS' NEIGHBORHOOD Web site at pbskids.org/rogers, enriching content with new games, activities and resources for kids, parents and teachers. In addition, PBS and Family Communications, Inc. are planning to preserve MISTER ROGERS' NEIGHBORHOOD content and make it available on demand through Web streaming so families can access it 24/7. We will also engage Fred Rogers' many active fans to vote for favorite episodes, share stories and more.

Kevin Morrison, COO of Family Communications, added, "We've been working with PBS on the details of the distribution of MISTER ROGERS' NEIGHBORHOOD in 2008-09 and are pleased that stations can choose to continue to show the series each day or once a week. Fred Rogers was one of the pioneers of public television and it's exciting that he will now be a new media pioneer on an expanded PBS KIDS Web service. Both PBS and Family Communications have some great ideas to make this a rich resource for children and parents for years to come."

Our support for MISTER ROGERS' NEIGHBORHOOD reaches far beyond the TV series and Web site, including participation in comprehensive viral campaigns such as "Sweater Day" in March and various sweater drives across the country. PBS has carried on the legacy of Fred Rogers through his TV show, the Web and PBS station community outreach activities for years because of the incredible impact Fred has had on children.

Fred Rogers' values are embedded in all the work we do and have been an inspiration to new generations of children's producers. Everyday, PBS KIDS is taking children on a journey to learn about themselves, others and the world around them, a philosophy that's very much inspired by Fred Rogers' work and his dedication to the betterment of all children.