GREEN MOUNTAIN COFFEE ROASTERS PARTNERS WITH PBS TO LAUNCH PBS® BLEND, A FAIR TRADE CERTIFIED™ ORGANIC COFFEE
December 6, 2006 - Green Mountain Coffee Roasters and PBS introduce PBS Blend, a new Fair Trade Certified organic coffee.Available at www.greenmountaincoffee.com/pbs, PBS Blend is offered in whole bean in 10-oz.packages and single-serve K-Cups for use in Keurig Single-Cup brewers. PBS Blend supports public television's independent and award-winning programming and educational services.
Sweetly balanced and smooth, with full flavor and a rich finish, PBS Blend is grown in the lush, tropical rain forests surrounding the El Triunfo Biosphere in Mexico. PBS Blend carries the Fair Trade Certified label, which guarantees farmers a fair price for their coffee harvest and enables them to reinvest in their communities. In addition, PBS Blend is environmentally-friendly. A certified organic coffee, its beans were grown using agricultural practices that preserve biodiversity and vital habitats for migratory birds and other wildlife.
"We are pleased to be working with Green Mountain Coffee Roasters, which shares PBS's commitment to social responsibility and community education," said Andrea Downing, Vice President, Home Entertainment and Partnerships. "This partnership allows PBS a new way to engage and inform consumers around a quality product, provides them with another way to support public television through their every day lifestyle choices and purchases, and ensures that our member stations can continue to deliver a valuable public service in their communities."
Robert Stiller, President of Green Mountain Coffee Roasters, said, "This collaboration with PBS reinforces our belief that when like-minded organizations join together, they can be an agent for positive change. We admire PBS and its member stations' focus on public service and education, as well as its long-standing reputation as a trusted community resource. This delicious coffee provides us with new avenues for supporting our global community and advancing public education about Fair Trade."
About PBS PBS is a media enterprise that serves 354 public noncommercial television stations and reaches almost 90 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet,PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is a leading provider of educational materials for K-12 teachers, and offers a broad array of other educational services. PBS' premier kids' TV programming and Web site, PBS KIDS Online (www.pbskids.org), continue to be parents' and teachers' most trusted learning environments for children. More information about PBS is available at www.pbs.org, one of the leading dot-org Web sites on the Internet.
About Green Mountain Coffee Roasters Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices.
The Company sells over 100 high quality selections, including Fair Trade Certified and organic coffees under the Green Mountain Coffee Roasters and Newman's Own Organics brands. While the majority of the Company's revenue is derived from its wholesale, direct mail, and e-commerce operations (www.GreenMountainCoffee.com), it also owns Keurig, Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Keurig markets premium single-cup (K-Cup) coffee brewing systems for the office and the home while the Company licenses, manufactures and sells Green Mountain coffee and tea K-Cups for offices, homes and other venues. Green Mountain Coffee Roasters was recently ranked No. 1 on the Business Ethics list of 100 Best Corporate Citizens, and has been recognized repeatedly by Forbes,Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.
Green Mountain Coffee Roasters