PBS Wins the “Drama Bowl” Sunday Night “Downton Abbey” on MASTERPIECE #2 Rated Program Against Super Bowl For 3rd Year in a Row
ARLINGTON, VA; February 3, 2014 -- For a third year in a row the Emmy®-, Golden Globe®-and SAG Award®-winning series, “Downton Abbey,” a Carnival Films/MASTERPIECE co-production was the #2 rated 9pm show to the Super Bowl with a 4.9 overnight rating (Nielsen Overnight Metered Markets).
Per Nielsen Fast National Data, last night’s episode averaged 6.8 million viewers, up 3% from an average of 6.6 million viewers against the Super Bowl in 2013.
PBS and MASTERPIECE kicked off the #DramaBowlPBS rivalry with the Big Game on Wednesday, January 29, with Facebook, Twitter, Instagram and posts on other social media platforms asking fans “which team are you on?” The campaign posts and images saw tens of thousands of user interactions, generating 31.5 million potential impressions on Twitter and nearly 1.2 million post views on Facebook (Sources: Topsy, Facebook).
Traffic to “Downton Abbey” content online has seen a marked increase. On Sunday, January 5, a record-breaking number of unique visitors went to the MASTERPIECE site, and January 2014 vs. January 2013 saw a 56% increase in unique visitors overall, and a 152% increase in mobile visits. Additionally, in the month of January there were more than 7.1 million streams of all “Downton Abbey” content on PBS video platforms, which is 14% higher than January 2013 (Source: Google Analytics, January 2013-2014).
“Downton Abbey” is a co-production of Carnival Films and MASTERPIECE.
MASTERPIECE is presented on PBS by WGBH Boston. Rebecca Eaton is Executive Producer for MASTERPIECE. Funding for the series is provided by Viking Cruises and Ralph Lauren Corporation with additional support from public television viewers and contributors to The MASTERPIECE Trust, created to help ensure the series’ future.
About Carnival Films
Carnival Films is a division of NBCUniversal International Television Production and the UK’s largest drama specialist, responsible for global TV sensation Downton Abbey, winner of two Golden Globes and ten Primetime Emmy Awards, and the most nominated non-US show in the history of the Emmys with a total of 39 nominations. Founded in 1978, Carnival has produced over 500 hours of popular drama including acclaimed mini-series Traffik, Dracula, Poirot, The Hollow Crown, David Hare’s political thriller Page Eight, BAFTA award winning Any Human Heart, Whitechapel and Hotel Babylon. Downton Abbey is executive produced by Carnival’s Managing Director, Gareth Neame. In 2011, Carnival was recognized as Best UK Production Company at the Bulldog Awards and named Best Production Company at the 2012 Broadcast Awards.
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