Corporate Officers and Senior Executives

*Paula Kerger
President and CEO
Ms. Kerger is President and Chief Executive Officer of PBS, the nation’s largest non-commercial media organization with more than 350 member stations throughout the country.   

*Michael Jones
Chief Operating Officer
Working closely with PBS President and CEO, Paula Kerger, Mr. Jones is charged with ensuring that all PBS services and activities are strategically aligned with the organization’s vision and mission and that resources are allocated effectively to meet financial objectives, system priorities and marketplace challenges and opportunities.

*Barbara Landes
Chief Financial Officer, Treasurer, and Senior Vice President, Corporate Services
Ms. Landes is responsible for fostering the financial integrity and fiscal health of the organization.

*Katherine Lauderdale
Senior Vice President, General Counsel; Corporate Secretary
Ms. Lauderdale is the chief legal officer of PBS and manages the Office of the General Counsel, which includes the Legal and Business Affairs departments, as well as the Corporate Secretary's Office, Legislative and Regulatory Affairs, and Program Underwriting Policy departments.

*Mary L. Plantamura
Associate General Counsel and Assistant Corporate Secretary
Ms. Plantamura manages the day-to-day operations of the Office of Corporate Secretary; assists Board and corporate officers in the management of Board affairs; oversees the Board budget; is responsible for corporate minutes, meeting materials and Board communications; and provides legal advice on governance and compliance issues.

*Mario Vecchi
Chief Technology Officer

Dr. Vecchi oversees distribution operations and engineering, media management, interconnection engineering, information technology, web and new media applications/systems, as well as technology strategy and planning for PBS.

Betsy Gerdeman
Senior Vice President, Development Services

Ms. Gerdeman leads strategic efforts to ensure the long-term sustainability of PBS and its member stations. This includes working with stations to identify fundraising needs, implementing and enhancing fundraising tactics and providing effective integrated tools, services, training and ongoing counsel to member stations in support of fundraising.

Beth Hoppe
Chief Programming Executive and General Manager, General Audience Programming

Ms. Hoppe oversees all PBS general audience primetime programming, fundraising programming, and PBS Plus, a package of fully funded programs for stations' use in their weekend schedules. She is responsible for creating and implementing PBS’ primetime content strategy, building on PBS’ series and commissioning new programming working with producers, partners, and funding sources.

Michael Kelley
Senior Vice President, Programming & Business Affairs

Mr. Kelley is responsible for developing and integrating content and business strategy across General Audience and Children’s Programming.

Brian J. Reddington
Executive Director, PBS Foundation

Mr. Reddington is responsible for raising money for PBS from individual donors, foundations, corporations and other sources. He is also responsible for developing and implementing a long-term vision to strengthen funding for PBS and its member stations, with a special focus on creating individual-giving programs.

Lesli Rotenberg
General Manager, Children's Programming / Senior Vice President, Marketing & Communications
Ms. Rotenberg leads a cross-disciplinary team charged with content production, web development, multi-platform asset distribution, education resources, marketing and communications for the No. 1 educational media brand for young children. She is also responsible for the development and implementation of PBS’ marketing and communications strategy across all segments of the business.

Ira Rubenstein
Senior Vice President and General Manager, PBS Digital

Mr. Rubenstein leads all digital content and service efforts for PBS and its member stations and is strategically focused on continuing PBS’ digital evolution for new and existing media platforms in both the children’s and general audience space.

Juan Sepúlveda
Senior Vice President, Station Services

Mr. Sepúlveda represents the perspective of PBS’ independent member stations in the ongoing management and strategic direction of PBS to ensure that PBS programs, products and services support each station’s connection to its community and audience.

Jayme Swain
Senior Vice President, Strategy and Operations

Ms. Swain helps develop and implement corporate strategy, ensures key projects are performing as expected, tracks the overall performance of the organization, and leads special projects.

Beth Walsh
Senior Director, Research

Ms. Walsh oversees the local and national Nielsen ratings services as well as the quantitative and qualitative marketing research projects for PBS departments.

*Denotes Corporate Officer

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