As Senior Vice President, Pledge Strategy and Special Projects, John Wilson leads short and long range planning around PBS’ Pledge programming strategy and special projects. Mr. Wilson works with the General Audience and Children’s Programming teams, Fundraising Programming, Research, Promotion, Interactive and PBS Distribution to develop new pledge concepts to support PBS member stations.
Previously, Mr. Wilson was Senior Vice President and Chief TV Programming Executive, overseeing all PBS television programming services, including programming and scheduling of the National Program Service, fundraising programming, and PBS Plus.
Mr. Wilson is based at PBS headquarters in Arlington, Virginia. He joined PBS in 1994 as Director of Program Scheduling. In 2005, Mr. Wilson participated in the launch of PBS Kids Sprout, a 24-hour digital cable channel and video-on-demand service, bringing together some of the best-known and well-respected shows in children's programming. His television career began at PBS member station KAET in Phoenix, where he held a variety of positions in production and programming, including Program Director.
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