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The PBS AUDIENCE
Highlights
- Some 80 million people in almost 50 million households watch public television during an average week.
- Most American households (67%) and over 133 million people tune into public television each month.
- The demographic breakdown of PBS' audience mirrors the overall U.S. population with respect to race/ethnicity, education and income (see below).
- Since the launch of PBS KIDS GO! in October 2004, PBS' ratings have increased almost 30 percent from the previous year among kids 6-8 during the late afternoon timeslot (3-5 p.m.).
- PBS.org—one of the most trafficked dot-org Web sites in the U.S.*—is the home of comprehensive companion Web sites for more than 1,800 PBS television programs and specials, as well as original Web-only content, podcasts, blogs, streaming video and real-time learning adventures. Visitors to pbs.org can delve further into the subjects they most enjoy—from news to history and the arts to science and technology.
* Source: Nielsen//NetRatings, May 2006 Domain Report (U.S., Home and Work)
Primetime Ratings
- PBS averaged a 1.7 primetime rating during the 2004-2005 season.
- PBS' audience is almost double the size of the History Channel's, over twice the size of A&E's and Discovery's, and five times that of Bravo's.
Demographics
The demographic breakdown of PBS' audience reflects the overall U.S. population with respect to race/ethnicity, education and income.
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% of U.S. Population |
% of PBS Audience |
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| Race/Ethnicity of HOH* |
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| Black |
12.1% |
11.8% |
| Spanish Origin |
10.2% |
10.1% |
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| Education of HOH* |
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| < 4 Yrs. High School | 14.4% | 13.8% |
| High School Grad. | 29.9% | 28.4% |
| 1-3 Yrs. College | 27.3% | 26.5% |
| 4+ Yrs. College | 28.3% | 30.8% |
|
| Household Income |
|
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| < $20,000 | 22.1% | 21.5% |
| $20-$39,999 | 23.1% | 22.4% |
| $40-$59,999 | 17.6% | 17.4% |
| $60,000 + | 37.2% | 38.7% |
*HOH = Head of Household
All audience data provided by Nielsen Media Research.
August 2006
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PBS Audience
