*Wayne Godwin
Chief Operating Officer
Before joining PBS, Mr. Godwin was president and general manager, WCET (Greater Cincinnati TV Educational Foundation), Cincinnati, Ohio. Mr. Godwin's career in public broadcasting began while he attended Florida State University in Tallahassee and continued at WJCT in Jacksonville. In 1977, he joined PBS as head of station relations and later served as a senior vice president in programming. In 1982, he joined KOCE in Orange County, California, and in 1984 became president and general manager of WKNO in Memphis, Tennessee. Mr. Godwin served on the PBS Board from 1993 to 1999, and was vice chairman from 1998-1999. He also served as chairman of PBS Enterprises, Inc., PBS' wholly owned subsidiary, and was a member of the board of trustees and chairman of the mission and goals committee of America's Public Television Stations, a past chairman of the Southern Educational Communications Association, and was a member of the Children's Television Workshop's advisory committee on SQUARE ONE TV.

*John Boland
Chief Content Officer
John joined PBS in 2006 as its first Chief Content Officer. He leads an integrated, multi-platform content organization that includes six PBS operating divisions – TV Programming, Interactive, Education, Communications, Brand Management & Promotion, and Content Services. He has overseen the development of a new content strategy that combines experimentation and innovation to reach audiences on new digital media platforms while continuing to strengthen the core PBS television service. Since his arrival, PBS has exponentially increased the content and services offered on pbs.org, member station Web sites, and through distribution agreements with a range of partners from iTunes to Amazon and YouTube. He also directed the largest promotional and outreach campaign in PBS history in conjunction with the release of Ken Burns’ series The War, with audiences reaching heights not achieved since the early 1990’s. John came to PBS from KQED Public Broadcasting in San Francisco, where he served in several capacities over more than a decade, most recently as Executive Vice President and Chief Content Officer. During his time at KQED, he planned, organized and led its transition from a traditional broadcaster into a multi-platform digital media organization. John began his career as a daily newspaper reporter in his native New Jersey, and he has worked as an editor and publisher for newspapers and magazines, as well as a senior advertising and public relations executive.

*Barbara Landes
Chief Financial Officer and Treasurer; Senior Vice President, Corporate Services
As PBS' CFO and Treasurer and SVP, Corporate Services, Barbara Landes is responsible for fostering the financial activities and fiscal health of the organization and serves as chief strategic planning officer. She plays a key role in assessing new business opportunities and revenue streams; developing strategic alliances and partnerships; and focusing on internal financial and operational performance. She serves as Treasurer of the PBS Foundation, as Deputy General Manager of PBSE (PBS’s for-profit subsidiary) and on the Audit Committee of The Children’s Network LLC.

Prior to joining PBS, Ms. Landes was Vice President, Business Planning, AOL for Broadband. From 1999-2000, Ms. Landes was EVP and CFO at AverStar. She was also the CFO of Watson Wyatt Worldwide from 1994-1998. Ms. Landes has extensive experience in broadcast media. She has held key financial and management positions at WWOR-TV, Pinelands, Inc. (NYSE:PL), NBC and CBS. She received her BA from Washington University (St. Louis, MO) and her MBA from the Wharton Graduate School of the University of Pennsylvania. She serves on the National Board of Directors of Girls Inc. In 2006, she was named an outstanding alumna of Washington University.

*Katherine Lauderdale
Senior Vice President, General Counsel & Corporate Secretary
Ms. Lauderdale is the chief legal officer of PBS and manages the Office of the General Counsel, which includes the Legal Department, Business Affairs Department, Corporate Secretary's Office, and Legislative and Regulatory Affairs Office. The Legal Department is responsible for providing a wide range of services with respect to intellectual property, general corporate, litigation, communications law, labor and other legal matters. The Business Affairs Department is primarily responsible for negotiating content agreements for PBS’s broadcast, on-line, digital and other programming services. The Corporate Secretary’s Office manages board affairs including, among other things, drafting corporate minutes and handling board communications, governance and compliance issues. The Legislative and Regulatory Affairs Office is responsible for managing the company’s government relations, including representing the organization on Capitol Hill and at the Federal Communications Commission. Prior to joining PBS in June of 2002, Ms. Lauderdale was Senior Vice President, Strategic Partnerships and General Counsel at WTTW in Chicago, where she served in various legal, business and business affairs capacities for nearly 20 years. Ms. Lauderdale is a graduate of New York University Law School and began her legal career as an associate at the Chicago law firm of Schiff, Hardin & Waite.

*John McCoskey
Chief Technology Officer
John McCoskey joined PBS in the spring of 2007 as the organization’s first Chief Technology Officer. In that role, he is responsible for leadership, management and technical guidance of all technology and operations functions, including: broadcast origination, engineering, enterprise systems, information technology and operations of the PBS media, network and satellite operations centers. Mr. McCoskey oversees a team of 130 employees spanning both PBS headquarters and operations facilities. Major initiatives include the Next Generation Interconnection System (NGIS); industry-wide digital conversion initiatives; strategic technology; industry relations; high-definition television; broadcast distribution systems development; rights management system development; corporate business continuity and disaster recovery.

Prior to PBS, Mr. McCoskey served as Vice President, Product Development for Comcast Media Center. Other professional experience includes serving as the Chief Technology Officer of Brief Original Broadcasts (BOB); Senior Vice President, Technology and CTO at Discovery Communications; as well as positions at GTE Spacenet and Communications Satellite Corporation.

Mr. McCoskey holds two M.S. degrees from Johns Hopkins, one in Management and one in Computer Science. He also earned a Bachelor of Science from Bucknell University in Electrical Engineering. He is an inventor with 40 issued/published utility patents related to technology and media.

Pat Hunter
Senior Vice President, Programming Services
Ms. Hunter is responsible for overseeing all of the operations of the Programming Services division, including oversight of over $180 million of programming and administrative funds. She is responsible for programming communications, including the production of live monthly teleconferences and the annual PBS Showcase conference. She acts as liaison to the Content Policy Committee of the PBS Board and, in that capacity, she is responsible for the annual evaluation of PBS Programming Services. Departments under her control include: Program Operations, charged with advising member stations about scheduling feeds, flags, captioning, etc.; Program Management, which works closely with producers to ensure programs meet PBS delivery guidelines; Project Management, which was created to maximize the value of high-priority programming projects by guiding them through the process — from commission through broadcast - so that each receives maximum exposure; and Program Underwriting Policy which establishes and enforces rules that govern underwriting spots on public television programs. Two additional departments - PBS Research and Program Data & Analysis - were recently placed under her supervision. Before coming to PBS, Ms. Hunter spent more than 17 years at the Corporation for Public Broadcasting where she held positions in finance, contract administration, and programming.

Robert M. Lippincott
Senior Vice President, Education
Mr. Lippincott is responsible for the development and implementation of effective public media educational services for PBS, local public television stations, students, teachers and parents. His tasks include strategic and operational planning, securing new financial resources and leveraging new technologies to expand PBS’ education services.

Before joining PBS, he served as senior vice president of product development for Discovery Education, the newest division of Discovery Communications, Inc., responsible for the digital video streaming, online and hard copy products developed for the home and school markets. Throughout his career, he has held a wide variety of leadership positions in schools and businesses building and applying media and communications technology to education. He has been a classroom teacher, a member of the faculty of Harvard University, Graduate School of Education and a pioneer in multimedia and internet design for K-12 audiences.

Mr. Lippincott holds a Bachelor’s degree from Swarthmore College in Literature and a Master’s degree in Educational Technology from Harvard University.

Lesli Rotenberg
Senior Vice President, PBS KIDS Next Generation Media
Ms. Rotenberg leads PBS KIDS Next Generation Media, an initiative defining the role PBS will play in the changing digital children's media landscape. Most immediately prescribed by this initiative was the new hosted preschool multi-platform destination that launched in September 2006. Additionally, Ms. Rotenberg continues to oversee the strategic positioning of primetime and children's programming, online content and education services across a growing number of media platforms. She is responsible for building and extending the brand equity of PBS and PBS KIDS, the most trusted media brands in the U.S., and meeting the strategic communications needs of PBS and its 355 member stations. Her responsibilities include national oversight of PBS' creative services including on-air and print production, advertising strategy, media planning, and station professional development. Ms. Rotenberg was named one of the nation's top 15 "Women to Watch" by Advertising Age in 2001.

She was also named one of the top 30 Brand Builders by Broadcasting & Cable, Multichannel News and Promax/BDA. In 2004, Television Week and Promax/BDA selected the PBS "Be More" campaign as one of the top 10 Campaigns of Distinction. Ms. Rotenberg has received numerous advertising and promotion honors including the 2003 Emmy for Best Commercial, the 2004 CINE Special Jury Award for Best On-Air Promo, 20 CINE Golden Eagle awards, 24 Promax/BDA Awards, four CTAM Awards, and three Telly Awards. Prior to joining PBS in November 2000, Ms. Rotenberg was Vice President, Marketing, at Animal Planet, and a marketing executive at Discovery for 10 years.

Andrew L. Russell
Senior Vice President, PBS Ventures
Andrew Russell joined PBS in February 2007 as SVP, PBS Ventures. Mr. Russell directs the revenue-generating activities for PBS’s content and distribution to support the mission of public broadcasting. He also oversees partnerships, program video sales, corporate underwriting and on-line sponsorship, Shop PBS, licensing and merchandising. Prior to joining PBS, Mr. Russell served at the Corporation for Public Broadcasting (CPB) as Senior Vice President, Media, since 2000, where he led the CPB’s strategy, programming, services and new ventures efforts as related to public television and radio.

He managed the implementation of major initiatives, planning and evaluation of content and services for broadcasting and other distribution technologies, with a special focus on digital and new media. Prior to joining the CPB, Mr. Russell spent four years at Accenture in Washington, D.C., as a Manager and then Senior Manager, advising senior management and boards of U.S. and international media, communications and high technology clients. Mr. Russell was at CPB from 1990-1996, ultimately as Director, System and Station Development and was previously at Price Waterhouse Coopers in Strategic Management Services. He earned an MBA at Stanford University, a Masters of Public Affairs at Princeton University and a BA in Economics at University of California, Davis.

Jason Seiken
Senior Vice President, Interactive
Mr. Seiken oversees PBS’ award-winning new media content and services, including pbs.org, pbskids.org, pbskidsgo.org, pbsparents.org, as well as emerging broadband and mobile delivery platforms. He is responsible for developing and implementing short- and long-term strategies for new and existing digital media platforms in collaboration with member stations and a wide range of outside producers and contributors. Prior to PBS, he was based in London, where he led content development for AOL’s businesses in the UK, France, and Germany as Vice President, Content and Programming for AOL Europe. In addition, Mr. Seiken was the founding Executive Editor of washingtonpost.com, responsible for leading the creation of one of the premier newspaper Web sites in the world.

John Wilson
Senior Vice President & Chief TV Programming Executive
Mr. Wilson oversees all PBS Programming services. In the division of responsibilities, he oversees children's and primetime programming, fundraising and syndicated programming, and scheduling. Mr. Wilson is based at PBS headquarters in Arlington, Virginia. He joined PBS in 1994 as director of program scheduling. In 2005, Mr. Wilson participated in the launch of an innovative partnership between PBS and the Comcast Corporation. PBS Kids Sprout, a 24-hour digital cable channel and video-on-demand service, brings together some of the best-known and well-respected shows in children's programming. His television career began at PBS member station KAET in Phoenix, where he held a variety of positions in production and programming, including program director.

*Chris DeCesaris
Controller; Assistant Treasurer
As PBS Controller and Assistant Treasurer, Mr. DeCesaris is responsible for managing all banking and investment transactions, coordinating PBS's annual financial statement audit, managing the work flow of the accounting department, and directing the preparation of quarterly financial statements and analyses.

Mr. DeCesaris initially joined PBS in December 2003 as Director of Internal Audit. Prior to that, he served as an Assurance Manager at Grant Thornton, LLP. As a member of Grant Thornton's Not-for-Profit Solutions Group, Mr. DeCesaris managed nearly 30 not-for-profit audit engagements. He joined Grant Thornton in 1995.

Mr. DeCesaris holds a BS in Accounting from the University of Maryland, College Park. He is a Certified Public Accountant in the State of Maryland and a member of the American Institute of Certified Public Accountants.

*Mary L. Plantamura
Senior Counsel; Assistant Corporate Secretary
Ms. Plantamura joined PBS in January 2005 as project manager for the Editorial Standards Review Committee, joined the Office of the General Counsel in December 2005, and was appointed Assistant Corporate Secretary in October 2006. Prior to joining PBS, she practiced broadcast law in the Washington, DC office of Davis Wright Tremaine LLP, representing radio and television clients before the FCC on regulatory compliance issues, policy matters, and station transactions. Ms. Plantamura has a B.A. in Classics from the College of the Holy Cross and a J.D. from George Washington University Law School.


October 2007