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Discovery Communications Executive to Oversee PBS's Content-Related Revenue-Generating Activities
ALEXANDRIA, VA - February 1, 2001 - Longtime business development executive Judy Harris,
currently senior vice president and general manager of consumer and educational products for Discovery
Communications, has been named executive vice president of PBS Businesses at the Public
Broadcasting Service, announced PBS president and CEO Pat Mitchell today. Ms. Harris, whose
expertise ranges from marketing and e-commerce strategy to product and business development, will
begin work on March 1, 2001.
"Growing new and traditional sources of revenue is as important as reinventing programming in today's
dynamic marketplace," said Ms. Mitchell. "We are fortunate that such a superlative executive will lead
our efforts on behalf of member stations to enhance public television's economic strength in this highly
In this newly created position, Ms. Harris will oversee all of PBS's content-related
revenue-generating enterprises, including program business affairs, PBS VIDEO, licensing and
merchandising, e-commerce, PBS Interactive business development and corporate sponsorship.
She will report to Ms. Mitchell.
"As a longtime devotee of PBS programming, I am delighted to join Pat Mitchell's management team,"
said Ms. Harris, who served on the board of directors of PBS member station WLVT/Bethlehem, PA, in
1998-99. "I look forward to working with my new colleagues at PBS and its member stations to help
secure the resources they need to serve the public in the digital age."
Ms. Harris, who joined Discovery Communications, Inc. in 1999, is responsible for spearheading
Discovery's domestic and international efforts in the sales and marketing of home videos, books,
merchandise licensing and educational products. In addition, she oversees Discovery's product
development functions worldwide and manages the development of strategic alliances and new business
initiatives as they relate to consumer products. Ms. Harris also works closely with various Discovery
divisions - including its stable of networks, online, catalog groups and Discovery Channel Stores - in
order to fully leverage the opportunities available for consumer and educational product growth across all
Prior to her tenure at Discovery, Ms. Harris spent 14 years at Binney & Smith (Crayola brand), a division
of Hallmark, where she rose from product manager to vice president, corporate development, and
became the first female corporate officer in the 1,100-employee company's history. At Binney &
Smith, Ms. Harris successfully led a number of cross-divisional new business efforts while managing
market research, strategic alliances, global product development, licensing and Internet/e-commerce
initiatives for the firm.
Earlier in her career, Ms. Harris worked at Esselte Letraset (graphic arts materials division of Esselte
Pendalflex) in a sales and marketing role, at Norcliff-Thayer (a division of Revlon) in sales
management and at Strawbridge Clothier in a variety of retail management positions.
A native Pennsylvanian, Ms. Harris earned her bachelor's degree from Drexel University in
Philadelphia. She lives in Maryland with her husband and son.