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Arlington, VA, June 20, 2006 - The Public Broadcasting Service (PBS) today announced that Cindy Johanson is stepping down as Senior Vice President, Interactive and Education, after leading the creation and growth of the award-winning and its suite of Internet services, including,,,, and, for more than a decade.

Under Ms. Johanson's leadership, PBS has been at the forefront of developing Internet-based, cross-platform experiences to advance PBS' mission to educate, inform and engage. has grown to become a leading and respected multimedia provider whose 1,800 sub-sites offer hundreds of interactive games (often the first Internet experience for preschool children), blogs and forums, 50,000 audio and video segments, and more than 87,000 images. content, developed by hundreds of producers, is seamlessly linked to 348 local member station sites.

Ms. Johanson has led PBS's Internet efforts from their inception in 1995. She has overseen the strategy, staffing and management of over the last decade and led the division to numerous awards, including multiple Webby Awards, the 2006 Parents' Choice Award, and the 2000 Milia d'Or in interactive television. She has been a panelist or guest speaker on Internet and digital strategies numerous times, and she has been instrumental in the formation of strategic collaborations with content and technology companies such as Google, Yahoo, AOL, Comcast, Intel, Macromedia, TiVo and NPR. Under her direction, Ms. Johanson's team launched and grew new lines of business for PBS including the first shopPBS e-commerce destination, online sponsorship and played a significant role in the creation of the PBS KIDS Sprout cable venture.

A champion of interactive learning, Ms. Johanson has been PBS' Senior Vice President responsible for PreK-12 education services since 2002. During Ms. Johanson's tenure, PBS has consistently ranked as one of educators' top three Web destinations, due in part to such innovative services as PBS TeacherLine and PBS TeacherSource. PBS TeacherSource offers more than 4,000 curriculum resources correlated to state and national standards; PBS TeacherLine is a professional development service with more than 100 online courses in reading, mathematics, science, curriculum and instruction, and technology integration. In September 2005, PBS was awarded a new, multi-million dollar federal grant for PBS TeacherLine by the U.S. Department of Education.

"PBS' Internet presence has earned a respected reputation as an innovating, trusted provider of new media content for education and public engagement," said Ms. Johanson. "It has been an honor and privilege to work with so many talented, dedicated people and create assets of longstanding value. I am grateful for the many years of support from PBS, member stations and our growing Internet audience worldwide. As new media platforms command increasing audience and mindshare, I'm confident that PBS will continue to provide positive leadership and deliver on the promise of educational, public service media."

"It is exceptional when a person of such keen talent and professional passion meets an opportunity as grand in scale and rich in potential as was and is the Internet. PBS is fortunate to have benefited from this mega merger of Cindy's skill and commitment with the boundless opportunity of the new technology," said Wayne Godwin, PBS Executive Vice President and Chief Operating Officer. "Her commitment to the vast opportunities of new technologies is second only to her professional integrity in assuring their proper application and universal accessibility."

Ms. Johanson, who is currently evaluating multiple opportunities in both the commercial and non-profit sectors, will leave PBS at the end of June.

PBS is a media enterprise that serves 348 public noncommercial television stations and reaches almost 90 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is a leading provider of educational materials for K-12 teachers, and offers a broad array of other educational services. PBS' premier kids' TV programming and Web site, PBS KIDS Online (, continue to be parents' and teachers' most trusted learning environments for children. More information about PBS is available at, one of the leading dot-org Web sites on the Internet.

CONTACT:  Lea Sloan, 703-739-5021,
Kevin Dando, 703-739-5073,

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