OFF BOOK explores cutting edge arts and the artists that make it. Breaking the mold of the definition of art, OFF BOOK explores the avant-garde, the experimental and the underground artforms that are supported by online communities. The bi-weekly, web exclusive series includes episodes on typography, steampunk, internet culture, video game art and more.
Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image.
In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type.
Artists: Jonathan Hoefler and Tobias Frere-Jones, Typeface Designers Paula Scher, Designer Eddie Opara, Designer Deroy Peraza and Julia Vakser, Designers
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Produced by Kornhaber Brown