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Artistic Choice

While the leaders of most cities recognize the power of art to enlighten and inspire its citizens, the challenge is to find a way to pay for it. In the early 20th century, barons of industry started renowned institutions like the Cleveland Museum of Art and the Cleveland Orchestra. These days, the wealthy patrons are long gone. This short film from PBS member station WVIZ/PBS ideastream ® shows how Clevelanders not only moved to recognize the powerful resource of their cultural traditions, but also discovered an innovative way to keep them alive. Produced by WVIZ/PBS ideastream ®.

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