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OFF BOOK: The Worlds of Viral Video

"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online.

Featuring: Jonah Peretti, Buzzfeed

Kevin Allocca, YouTube

Brad Kim, Know Your Meme

Dan Gurewitch, College Humor

Mark Douglas and Todd Womack, Key of Awesome

Michael Learmonth, Advertising Age

Casey Neistat




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