Robert Lavelle

Robert Lavelle
  INTERVIEWER (INT): Okay. Mr. Lavelle, tell the story about how you came to work for the Courier.
RL: Well, in 1935, or thereabouts -- it was 1935 -- ahm, we were still in the midst of the Depression and I had -- one of six children -- I was one of eight children. I was the sixth of eight children who -- whose dad had died and there was no welfare and I'd quit school and had gotten whatever jobs I could. And I was working at a department store washing dishes in a restaurant and Ira Lewis, Ira F. Lewis, the president of the Courier, knew me because we -- I lived near him. In those days, well, people who were pretty well off lived around the people who were not as well off because the segregated patterns of housing kept people from living out at different places and -- but I knew him and he had daughters my age and so he, ahm -- watchin' me at his home cleanin' and so forth, ah, asked me if I would like to work for the Courier. And I asked him when could I start. (Laughs) And he told me Monday. And that was, I think, Friday or so. So I was there that next - - that following Monday at eight in the morning and then I was put to work in the press room, was given the job of oilin' the press and, you know, you walk around it with an oil can. There was just one press at the time, and I helped wrap the papers to send out to the various places where the newspaper went. And so that's how that started.
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INT: Tell me about that first day.
RL: Well, I'll never forget the first day that I came to work there and they put me to work doin' all these things. Whatever needed to be done, that's what I did. You know, I was the general flunkie, whatever. And, ah, they -- ah, we started to work at eight o'clock that morning and that evening, Joe Lewis knocked out Max Behrer. And when that happened, well, Joe Lewis was the only hope that we black people had and -- and here he had knocked out the former champion of the world. And he was gettin' -- just gettin' a start. And so we were just all elated and we were in a really a buoyed-up high, sort of every one of us. And that was about nine in the evening and we had been there since nine that morning. But people were calling from all over the country. The Courier was a national newspaper and, ah, 10-cent a copy. People took 'em on assignment and, ah, they were callin' for papers. And so we kept working. And we worked all night and the next day and I -- we stopped the press at -- at noon the next day. I worked 27 hours the first day. And then we went across the street to the YMCA to sleep for about four hours and we came back to work and the Courier fed us. There was a little cafeteria in the YMCA there and they fed us and so we had the same clothes on, of course, when we continued working. And, ah, we worked, I guess, that evening until late in the night.


INT: Where were those people calling from and what did they want?
RL: (Laughs) People called from, well, places like Chicago (sic), places like, ah, Cleveland, and places like Nashville, Tennessee and, as I remember, the one place, Midnight, Mississippi, I thought, or one of those places like that. And they would call askin' for newspapers. They'd ask for 10 or 12 or 20 and some of 'em had got in the hundreds. And the, ah, Courier would send 'em out on, ah, assignment. They would send a paper. We'd wrap the paper, put a label on it, and I would take it down to the station, ah, train station, and put it on a baggage, ah, car by, ah, baggage to go to these various destinations. Well, a place like Chicago, you could just route it direct to Chicago on the PRR. But a place like, ahm, Mississippi, you might have to go through Chicago to the Illinois Central and send it down the Mississippi to that place. And, ahm, so I -- I was given the job of tryin' to find these routes, these train routes, in order to send these newspapers. And that became another function, another assignment in addition to my other duties to do at The Pittsburgh Courier. (Clears Throat)


INT: Why did they want to see the paper?
RL: Yeah, The Pittsburgh Courier, although Pittsburgh's a very small city, so to speak, 400,000, ah, people in the city. And, ah -- but the Courier had a name among black people because it had tried to reach out to black people, no matter where they were, and we would try to send papers to those people. And as the people in those places became more numerous in terms of circulation, then those people would get a column in the Courier and maybe even on the front page of the Courier, ah, and pretty soon that place had an edition of the Courier. So the Courier developed 13 editions and we would send papers to these various, ah, regional places and the people in those 13 places, 13 edition places, Like the Midwest edition, the New England edition, the Chicago edition, the Philadelphia edition, and the Southern edition and all, we'd send 'em down by seaboard airline, Atlantic coastline railroad, down through Florida and all those places. And my job was to try to find routes to put those papers on trains to send. And so I became quite aware of the country. (Laughs)


INT: Tell me about how the Courier got agents.
RL: Yes. Right. Every Courier had a big ad in it for agents, and "Become an agent and become your own boss. And, ah, (Laughs) and you will make 40 percent of the cost of this paper." And so the agent would get four cents for every ten cent that they sold, every paper they sold for 10 cents. And if the people couldn't sell all the papers, they didn't have to send back the whole paper; they would cut out the masthead, "Pittsburgh Courier", and send it back. And many times they would send it back with a roll of stamps and the stamps would be to pay for them, (Laughs) you know, postage stamps. Ah, didn't have money orders or checks or whatever, but they would -- whatever -- however -- whatever means they had, they would pay for those papers.
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INT: How many hours had you worked by the end of that first week?
RL: Well, at the end of the first week I figured up I had worked about 80 hours, (Laughs) and my pay was ten dollars. And R.F. Lewis, the president, would sit there and he would count out the money, a five dollar bill and five ones, and he gave it to me. Boy, I was elated to have this ten dollars and went out the door. And there was Daisy Lampkin. Daisy Lampkin was the first vice president of the NAACP nationally at the time and on the board and a very prominent figure. And, ahm, I knew her and I knew her family. You know, everyone knew everybody, blacks. And, ahm, she stopped me. She said, "Wait a minute, young man. Give me a dollar." I said, "A dollar? What for?" "NAACP membership." "Well, that's a tenth of my salary. I've worked 80 hours. You want a dollar?" And she said, "Yep!" I said, "But I can't give you that. I need carfare and lunch money and I have to give some money at home." And I started namin' off (Unintell.). She said, "You could be one of those Scottsboro boys." I said, "Scottsboro boys?" "Yeah! You know," -- I said, "Oh, yeah, Scottsboro boys." The Scottsboro boys were about 10 or 12 kids -- I've forgotten how many there were -- blacks kids who were accused of rapin' two white women on a train in the South in Alabama. And, ah, they were, ah, bein' tried and they were convicted. They were sentenced to death. And they were my age! And she's tellin' me that I could be them and I'd be wantin' someone to send money down there for them. She got the dollar and I become an NAACP member and a very rabid NAACP fan. I mean I was for the NAACP. They got -- they took a tenth of my salary. (Laughs)


INT: What did your job at the Courier represent to you?
RL: The Courier meant everything to me. It was my way out, my way out of poverty, my way out of, ah, the feeling of hopelessness and helplessness, and a feeling of not havin' any merit, any worth, ah, as a black kid, you know -- because I had, as a black kid, tried to -- I would hire myself out to people, ask them to take me one, and one white man said he wasn't goin' to teach a nigger anything. And I offered to work for nothing for him! And that was the type of milieu that we -- that we were living in at that time. Ah, and this was a nice man, you know, that was talkin' to me. (Laughs) But "nigger" was a common expression and -- and that's what we were. And -- and I just -- I didn't like it, but -- and I wanted to learn and - - and I didn't have the ability to pay to go anywhere and yet a person -- I was denied the opportunity even to learn for workin' for nothing. And that was something that really hurt me.


INT: What did the Courier represent to you?
RL: The Courier represented hope for me. The -- ah, the hope that things could be better for me and the hope that, ah, some of the things that I knew needed to be done could be done and I recognized the, ah, power of the press at that time. There wasn't television and, ah, there wasn't, ah, ah -- radio, you know, was certainly present, but, ah, we didn't have access to it. But we did have access to newspapers. And there were several black newspapers that were doin' fairly well. But it represented to me an opportunity for me to advance and it gave me the incentive to go back to school and to finish my high school education at night while I worked at the Courier, and even to get the two college degrees at the University of Pittsburgh, I got, workin' every day at the Courier.


INT: Talk about the role models at the Courier.
RL: Yes. The Courier had everything that you'd want, really, at that time, a young black. Not only did the Courier itself have talented people, such as engravers and such as linotype operators and pressmen, and I'm at that time a mailer, you know, and doin' other things and also able to work in the circulation department, able to do a lot of other things. And, ahm, ah, to see editorial writers and people like George Schuyler, who would come and I'd get to meet him and Nat King Cole would come and everyone would come to the Courier because the Courier would be writin' up people. And Joe Lewis would come and, of course, Joe Lewis was the only hope we had in terms of national, ah, prestige and national economic opportunity. You know, here was a man makin' a lotta money and no one else was. And so, ah, the Courier just represented all of that to me. But there was one element of it that disturbed me. Ahm, the accounting department was all white. People would come in from other places. Dukane(?) University had a professional staff that they sent up there. And I would see that and I would, ah, say, "Huh, we ought to be able to do that, too," and, ahm, so I would -- I spoke to Mr. Lewis about it and he said he would talk to Mr. Vann about it. And Mr. Vann was the, ahm, publisher of the Courier and he was a very prestigious man. He was, ahm, one of the -- one of the, ahm, Assistant Attorney Generals under Franklin Roosevelt. And, ah, he was a powerful man. And so Mr. Lewis had to speak to him, the publisher, about what I'd proposed to him, that they'd send me to get -- to learning accounting so that I could be their accountant. And, ah, he said, "Well, that'd make you a specialist." I said, "But I'll be your specialist. I'll sign in -- I'll be your indentured servant. I'll be whatever you want. Just send me to Pitt to learn accounting so that I can be your accountant." Well, ah, Mr. Lewis talked to Mr. Vann about it, but he didn't say anything to me about it and he would -- ah, we would ride home every evening together. I would drive him home in his car and he would -- ah, then he would get out and I'd go to my home and so I was just hopin' that I could have that happen for me. But it did represent, ah, all the hope that anyone could want was right there in that Courier.


INT: What happened?
RL: Ahm, they -- ah, finally Mr. Lewis told me that Mr. Vann had said that, ah, that would make me a specialist and they needed me more in a general capacity because I was very valuable that way. And, you know -- and that sounds good, but -- but it still meant that I was the guy that they could call on to run errands or to do whatever, but I wasn't the guy who could be trusted to keep those records and to, ah, to help the Courier to be projected into the future because its recording say this and records say that. And, ah, so that hurt me very deeply, but it made me realize that I wanted to become an accountant. And so my going on the University of Pittsburgh to -- I started my freshman year accounting and freshman English.


INT: Talk about J.A. Rogers.
RL: J.A. Rogers was, ah, the historian that, ah, would have a picture of the art history, black history, in the Courier every week. And that was the title of it. I think it was "Black History" was what it was called. And we would read that and sometime we would laugh (Laughs) because he'd have it that we were royalty, you know, and all that. And we didn't know anything about royalty. You know, when were blacks royal anywhere. And we were -- we were the pharaohs of Egypt and we were the chiefs of all the tribes, you know, of Africa and we were all these things. And, ah, he was really right in many instances, but we had such a poor image of ourselves that we would ridicule that. "We," I'm talkin' about the people that I knew, you know, who would look at J.A. Rogers. But yet I would find myself not missing -- you know, readin' it and readin' it and pourin' over it and I would find some things that were substantive in terms of my historical understanding from my textbooks that, you know, made sense. And so, ah, it just started me on my growth, my maturation process, I guess, of -- of not denigratin' self.


INT: What was the role of Afro-American newspapers, the Courier, in building and maintaining community?
RL: Ahm, yes, it did. It -- ahm, but I don't think it was quite aware of -- of that role as much as it was of tryin' to get the advertising that was necessary to sustain it to keep it going because the circulation wasn't sufficient to -- to pay, you know, to keep the expenses of it going. Ahm, so -- ah, but we would often put on different things like cooking schools and that would bring a lot of women, you know.


INT: Talk about how you felt as an 18 year-old kid being influenced by those role models.
RL: Well, it gave me the incentive to want to emulate and exceed them, ah, and to, ah, help them to be the role models they are. I always wanted to, ah, try to be with 'em and, ah, I never wanted to be a Nat King Cole. I knew I couldn't sing, ah, or I never wanted to really try to be a linotype operator because I didn't seem to have that type of dexterity. But, ah, I did want to somehow have a say in what was happening and to, ah, help, ahm, formulate plans to try to reach out to do more and more of what we were doing.


INT: What was the Double V campaign and why was it important?
RL: Ah, durin' World War II, the, ah, Courier was, ahm, very active. In fact, the Courier became a focus of investigation by the FBI at one point. The Courier, to deviate a little bit from your question, to show that the Courier was always tryin' to deal with issues that were germane to not only black people, but to everyone, ah, such as the Supreme Court justices. Hugo Black was put up as a former Ku Klux Klan person and we were opposed to him. But he became a great jurist, you know, but yet we opposed. The different things that occurred, we would always be on the front pages with it and in this instance the war was on, World War II, and I was drafted by -- finally in 1943, ah, and I had to leave the Courier for four years and come back. But the Courier instituted -- there was a man that sent in a letter to the Courier sayin' that what we need, black people need, is a Double V campaign, "V" for victory at home and "V" for victory abroad, see, but the victory at home is just as necessary as the victory abroad. And so the Courier came out with this Double V Campaign. And, of course, it spread -- oh, we embraced it! Hugged and loved it, yeah! (Unintell.) That's right. That's what we did everywhere. But, of course, ah, the -- some white people start sensin' that to be a -- a threat, ah, to, ah, the, ahm, unanimity of agreement that's needed by a country that's at war. You know, it shouldn't be fightin' anything within itself, that it should be just fightin' the enemy abroad, you know. But the whole purpose was that we're gonna fight this battle simultaneously because we're needed -- you know, we are black people and we're out here fightin' and dyin' just like everyone else. And, ah, therefore, we're -- we're gonna get victory at home as well as abroad. So, ahm, the, ah, J. Edgar Hoover and others, you know, were very interested in the fact that the Courier was, ah, ah, institutin' something that they felt had a tendency to be subversive and, therefore, was a threat.


INT: Why would people in Midnight, Mississippi want to see the Courier's coverage of Joe Lewis?
RL: The -- the Courier represented power for black people and we don't -- we'd never had any power. We were always subservient to whomever. And, therefore, the Courier represented not only power, but then to see Joe Lewis standing over this white man after knockin' him out and, ah, that represented everything, you know, at that point. And it wasn't that they hated the white, but it's just that they -- we never -- we were always the guy down there and the other person up over us. And so the Courier represented something entirely different. And so did the people who ran the Courier represent something different.
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INT: What do you think was the main reason for the decline of the black press?
RL: The main reason for the decline in black -- the black president, in my opinion, was television, the onset of television and the technologies that were coming about. Although the Courier at that time would come up with color, ah, sections, you know, (Unintell.) review sections and, ah, different things that people would buy a paper for that was different, but, ah, the fact that someone could buy a television and look at news and see it in other parts of the country and all, all at the same time it was going on, started the decline, I think, of the press, black press.


INT: Tell me about the circulation and the power of the Courier.
RL: The fact that, ah, people could read about themselves in a national newspaper was a phenomena. And, ah, they, ah -- a marriage, you know, a wedding just like the white papers would have the socialites, you know, the big people, the, ah, Kennedys or the, ahm, Roosevelts at the time, you know, whatever they were doin', well, the Courier had the elite, so called, of the Courier -- of the black people on their pages. And, ah, everyone could be on those pages and there was really no class, so to speak, but yet there -- there was some, you know. But yet the people liked the idea of bein' able to read about themselves while they're readin' about others and while they know the issues of the day are bein' discussed. And so there was relevance all the way, plus hope, and -- and plus incentive, you know, to -- to try to do and to be and to relate to. And the -- the Courier had that -- that -- the knack. That was a unique situat-- what the Courier had that others didn't probably have. And I don't know how to describe it otherwise.
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RL: Well, The Pittsburgh Courier attained a circulation of 400,000 nationally and no paper had ever gotten anything like that. No other, ah, media, black media that I know of has had 400,000 circulation. And it was a weekly thing. And we were just -- it looked like the sky was the limit and, ah, everyone was excited and I was excited and -- and even the people, you know, that weren't big people, so to speak. We were all excited about the fact that we related to. But the thing that brought it out to me was when I was drafted in the Army and I was sent to all these different places and people would find out I worked at the Courier, I became an important person, yeah, no matter what, because I worked at the Courier. They couldn't get over the fact that I worked at the Courier. "Did you know Jess Washington?" "Sure, I know Jess Washington, know him well." Jess was sports editor for the Courier, you know, friend of Joe Lewis. And, of course, I knew Joe Lewis even. Joe Lewis recognized me once. (Clears Throat)


INT: Did the Courier have power?
RL: Oh, yes. And the Courier knew it had power, too. But that's why it stood the, ahm, onslaught of the power of the government in the Double V Campaign when -- when we were sort of intim-- threatened and -- and tried to be intimidated to not run that because it was divisive -- de-- de-- divisive, (Laughs) and it, therefore, should not be done and we were unpatriotic.


INT: Did you ever see FBI agents come to the paper?
RL: Ahm, I never knew them to be such as that, but -- but I was investigated by FBI, very sensitively. I became an officer and there were a lot of things in my life, you know, that they were investigating.
DIRECTIONAL, CUT
(END OF THIS INTERVIEW)