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At Oriole Mill in Hendersonville, North Carolina, American textile manufacturing is thriving once again. Deep in an area of the South, once the heart of textile manufacturing, artist Bethanne Knudson is proving, through creativity, expertise and sheer determination, that an industry can revive itself. Knudson is one of the many Western North Carolina artists who have revived the economy of Asheville through their creative endeavors and made it an arts destination.

The Oriole Mill staff and Oriole Mill coverlet and throw. Mark Markley photograph.

In Brooklyn, New York, capital of the handmade, artist Shane Yamane combines traditional techniques with modern technology to market his precious jewelry on his website and through Etsy, the extraordinarily successful online craft marketplace that yields an astounding $1.35 billion in annual sales for 1 million artists worldwide.

Jeweler Shane Yamane works at his bench. Mark Markley photograph.

Etsy is a marketplace where people around the world connect to buy and sell unique goods. Our mission is to re-imagine commerce in ways that build a more fulfilling and lasting world.

Etsy was founded in 2005 by Rob Kalin who was unable to find a way to market his handmade creations. Today it is a giant e-commerce website company headquartered in Brooklyn that serves over 30 million members in 200 countries to sell their handmade good of all kinds. Etsy prides itself in being “certified B Corporation - a new kind of company that uses the power of business to solve social and environmental problems.”

Industry: Handmade in the Creative Economy

Courtesy of Etsy.

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Oriole Mill

Bethanne Knudson and Stephan Michelson (left), The Oriole Mill jacquard loom (right), Courtesy of The Oriole Mill, Peak Definition Photography.

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Craft In America Educational Materials look further at Industry as a concept in craft. Visit the EDUCATION section HERE > to see what's available and download a Lesson Guide.

tv series

We filmed artist Chloe Darke for the FORGE episode. Learn more about the series HERE >

ArtistsLearn more about the artists in the INDUSTRY episode HERE >


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