Stephen Holmes penned a blog post for the Station Management Center that gives an overview of how underwriting revenue has changed over the past decade and how its return on investment compares with membership and major giving.
See the full underwriting story, including how underwriting’s ROI is higher than membership but lower than major and planned giving, in the new corporate support analysis developed for the TV Heritage Group. (If you’re not already a member of the Station Management Center, click here to create an account.)
Using the SMC’s interactive module, you’ll get a clear understanding of:
- Underwriting Revenue, Expenses & ROI Data
- Underwriting FTEs & Revenue Per Underwriter
- Underwriting Revenue Per Capita & Cume
- Resources to help you grow your revenue
This analysis was inspired by Stephen’s presentation to the TV Heritage Group at this year’s PMDMC. You can download the full presentation here.
Then, use the dashboards on the SMC Development section to delve deeper into your own station’s performance in comparison to peers of similar license type and size. The SMC is a valuable resource that will allow you to gain new information about the fundraising trends in the system and how your station is doing in comparison.
Questions about The State of Corporate Support or the SMC? Contact Stephen Holmes, Sr. Director, Strategy & Insight.