Now Accepting Applications for the PBS Nerd Peer-to-Peer Pilot!

Interested in mapping unchartered territory with peer-to-peer (P2P) fundraising and PBS Nerds? Apply for the Development Services PBS Nerd P2P pilot launching late October 2016!

“Everyone’s a nerd for something.” That is the mantra behind PBS Nerd, a community engagement campaign with roots at the station level, focused on helping stations promote the things that public media does best—catering to niche interests, catalyzing learning in every space, and convening the community around these ideals. PBS Nerd gives your station a license to remix your image as a PBS station. Get creative.

Missed the webinar? Access the full deck!


PBS Nerd began in 2011 at Eight, Arizona P217857_10151208111333365_250486054_nBS with a PBS Nerd Walk and has since spread to events at other stations. The success of PBS Nerd community events, and potential of reaching new audiences using proven peer-to-peer (P2P) fundraising strategies, has sparked PBS Development Services to offer stations a peer-to-peer pilot to help participating stations reach new audiences at the local level, and grow the PBS Nerd brand as a vehicle for fundraising across the system.


Stations have communicated the desire for a unifying call to action, centralized branding, self-identified celebrity nerd, PBS investment, dedicated online resources, and a national fundraising campaign where everyone is encouraged to be a nerd for something in their community. Stations can apply to be a part of a P2P pilot campaign to recruit and coach PBS Nerds to create timed challenges (both virtual and in-person) that inspire friends and family to make a donation in support of their local PBS station.

Screen Shot 2016-09-12 at 10.18.20 AMObjective

The objective is to pilot P2P fundraising strategies in partnership with up to 20 stations. The results and lessons learned following the conclusion of the campaign period will inform how PBS deploys the platform to additional stations.

Application Process

All stations interested in participating should complete the online application. Applications are accepted on a rolling basis through September 30th. Stations selected for the pilot will be notified by October 6, 2016.

To be considered for the program station must agree to the following requirements:

  • Provide a single point of contact to manage program from September 2016 – March 2017
  • Use Stripe for merchant processing (Stripe does not replace your current payment processing)
  • Use Great Feats as online fundraising tool
  • Use Base Camp to collaborate on program

apply nowCosts

All software costs will be paid by PBS and all revenue raised will be kept by the station. Comparable to all donation platforms, please note that a 2.9% transaction fee (plus $.30 for each transaction) will be deducted for every online donation received.

About Stripe

The peer-to-peer platform used for this pilot requires Stripe for payment processing (Stripe does not replace your current payment processing). Stripe is a payment processor that allows private individuals and businesses to accept payments over the Internet. Stripe has been audited by a PCI-certified auditor and is certified to PCI Service Provider Level 1. This is the most stringent level of certification available in the payments industry. To accomplish this, they make use of best-in-class security tools and practices to maintain a high level of security at Stripe.

Why is Stripe the preferred payment processor for PBS? Learn more.

Pilot Timeline

  • Application Deadline: September 30, 201621672048572_45061bbbc2_k
  • Campaign Kicks Off: October 2016
  • Training: November and December 2016 (includes weekly calls and office hours)
  • Campaign Recruitment: January 2016 (includes weekly calls and office hours)
  • Campaign Live: February 2016 (includes weekly calls and office hours)
  • Campaign Wrap Up and Analysis: March 2016


The following training will be provided to all participating stations:

  • How to recruit P2P fundraisers to participate in campaign
  • How to coach P2P fundraisers to complete challenges and raise money
  • How to use the Great Feats online fundraising tools and reporting


 See the full webinar deck. Contact Natasha Hilton, Senior Associate, Development Services at


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