How Viewers Are Changing the Future of PBS: A Q&A with Market Researcher Susan Frazier

If you’ve ever watched Frontline on your tablet or Downton Abbey on your television, Public Broadcasting Service wants to hear about it.  In order for PBS to remain relevant and competitive, the company uses viewer feedback to inform programming and marketing.

Susan Frazier, who has two decades of market research experience, joined PBS in January 2015 and runs the PBS insight community, Viewers Like You. The community is composed of 18,428 members, who give the broadcaster regular ongoing feedback.

PBS-blog-QA-imageFrazier will be speaking on the benefits of ongoing customer insight at our [Vision Critical] upcoming Customer Intelligence Summit in Chicago this September 20-21.

“PBS is America’s public broadcaster,” Frazier tells us. “We serve every American household, offering accessible, quality programming throughout the course of viewers lives.” Frazier knows how important listening to customers is for predicting changes in consumer behavior and understanding what viewers want. We sat down with her to learn more. Continue reading on Vision Critical’s site.

Originally posted on Vision Critical by  | Senior Director, Customer Advocacy | LinkedIn on September 7, 2016.  Q&A with Susan Fraizer | Director, Market Research | PBS.

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