I have been an Umpire in the Corporate Support Performance Initiative (CSPI) twice. Once when most of the Corporate Support team was new at WTIU in Bloomington, Indiana in 2004, and then when I was the new CEO at ValleyPBS in Fresno, California in 2015. Continue reading “What I Learned As A CSPI Umpire”
Each summer PBS member stations across the country engage in community outreach, partnerships and events in an effort to help kids keep learning even when they’re away from school. In fact, reporting stations indicate that they’ll reach over half a million kids and parents across the country during the summer through off-air activities like the distribution of PBS KIDS produced activity books, reading charts, bookmarks and other elements; special events held by stations and community partners; partnership activities with libraries, schools, camps and others; and much more. Continue reading “Summertime is Learning Time (and Development Time) with PBS KIDS”
Much like in years past, last week’s Annual Meeting was a reminder of the breadth of the collective work being done in the public television system and of the smart, creative and funny people with whom we do said work. Continue reading “Annual Meeting Recap”
A few years ago we piloted a PBS KIDS-focused sales initiative at client station Twin Cities PBS. The initiative revolved around an underwriting package called Caregivers 365.
Understanding and respecting that PBS KIDS is a safe haven for children, free from commercial interests seeking to sell to children, the initiative was aimed at organizations that were suitable partners for PBS KIDS and Twin Cities PBS. These organizations included museums and zoos, health care organizations and any other organization that met the criteria for PBS KIDS sponsorship suitability. Continue reading “Caregivers 365: Leveraging PBS KIDS”
During Annual Meeting, we took a moment to interview our Development Colleagues. Next up – Tim Eernisse, Director of Development & Marketing at WGVU. Continue reading “10 Minute Interview With….Tim Eernisse”
“Commercial” or “sponsor credit?” Tomato. Tomahto. Many folks assume TV viewers don’t notice the difference, but they do!
During Annual Meeting, we’re taking a moment to interview our Development Colleagues and Station Supporters. Next up – Josh Knauer, Board Member at WQED. Continue reading “10 Minute Interview With….Josh Knauer”
During Annual Meeting, we’re taking a moment to interview our Development Colleagues. Next up – Valerie Darling, Client Support Executive at KLRN. Continue reading “10 Minute Interview With….Valerie Darling”
During Annual Meeting, we’re taking a moment to interview our Development Colleagues. First up – Barbara Duke Sams, Director of Corporate Development at WFYI and Vice Chair of the TV Heritage Group. Continue reading “10 Minute Interview With….Barbara Duke Sams”
A big priority for us at KQED Corporate Support is to increase awareness of our great national and local content, and the large, engaged and devoted audiences among the Bay Area businesses and non-profits. I felt that an Upfront could make big strides in heightening that awareness.
Continue reading “Station Spotlight: KQED’s Upfronts”