Summertime is Learning Time (and Development Time) with PBS KIDS

Each summer PBS member stations across the country engage in community outreach, partnerships and events in an effort to help kids keep learning even when they’re away from school. In fact, reporting stations indicate that they’ll reach over half a million kids and parents across the country during the summer through off-air activities like the distribution of PBS KIDS produced activity books, reading charts, bookmarks and other elements; special events held by stations and community partners; partnership activities with libraries, schools, camps and others; and much more. Continue reading “Summertime is Learning Time (and Development Time) with PBS KIDS”

Caregivers 365: Leveraging PBS KIDS

A few years ago we piloted a PBS KIDS-focused sales initiative at client station Twin Cities PBS. The initiative revolved around an underwriting package called Caregivers 365.

Understanding and respecting that PBS KIDS is a safe haven for children, free from commercial interests seeking to sell to children, the initiative was aimed at organizations that were suitable partners for PBS KIDS and Twin Cities PBS. These organizations included museums and zoos, health care organizations and any other organization that met the criteria for PBS KIDS sponsorship suitability. Continue reading “Caregivers 365: Leveraging PBS KIDS”