Many stations have leveraged a Google Adwords account with $10,000 in Google grant funds. However, due to policy changes in December 2017, restrictions were added to how grant accounts are managed. This change impacted an organization’s ability to prospect for new donors. Continue reading “Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives”
Last year, we reported how Houston Public Media was seeing an increase in Passport activations due to a broad, multi-channel focus. In short, the station promotes Passport week in and week out. In Central Florida, WUCF had been taking a similarly deliberate approach. Continue reading “WUCF Leverages Royal Wedding for Successful Multi-Channel Passport Promotion Strategy”
Like many public media services, OPB has been experimenting with social media. OPB found strong engagement, but few donor dollars from such efforts. The exception to the trend? OPB Passport.
When Christina McPhillips attended the PBS annual meeting last year, she kept hearing about three things: sustainers, digital strategies, and Passport.
Sure, your station is bringing in new members and new revenue, but are you truly getting everything you can out of Passport? Now you can score your station on everything from newsletters to analytics, with the Passport Scorecard. Find out how your station ranks!
More than a year ago, San Antonio member station KLRN began experimenting with A/B testing in its monthly renewal emails. “We adopted an attitude of capitalizing, any chance we could, on the opportunity to test campaigns,” says webmaster Patrick Driscoll. “We’ve done a series of these, once a month.”
UNC-TV, the University of North Carolina’s statewide public television network, recently experimented with a social media fundraiser built around My Home NC, a popular digital storytelling series. The show has a dedicated social media following.
In October 2017, PBS Development Services partnered with fourteen member stations for a fifteen-day fundraising campaign to pilot instantaneous Passport access from social donations made using Goodworld’s #donate technology. Continue reading “Stations Pilot Social Fundraising Technology for Passport Instant Access”
Every August, AETN had mailed an additional gift letter to over 10,000 long-term members. These members have been “in the system” for up to a decade and many show up in the add gift file every year.
In October 2017, PBS Development Services partnered with fourteen member stations in a fifteen-day pilot to test instant Passport access from donations made using Goodworld’s #donate (e.g. #donate $20) technology on Facebook. The October pilot was the second pilot in the #donate series. Stations created Facebook posts asking followers to “#donate” in the post thread, using readily-available national Passport assets and messaging for popular Passport programs.