Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives

Many stations have leveraged a Google Adwords account with $10,000 in Google grant funds. However, due to policy changes in December 2017, restrictions were added to how grant accounts are managed. This change impacted an organization’s ability to prospect for new donors. Continue reading “Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives”

WUCF Leverages Royal Wedding for Successful Multi-Channel Passport Promotion Strategy

Last year, we reported how Houston Public Media was seeing an increase in Passport activations due to a broad, multi-channel focus. In short, the station promotes Passport week in and week out. In Central Florida, WUCF had been taking a similarly deliberate approach. Continue reading “WUCF Leverages Royal Wedding for Successful Multi-Channel Passport Promotion Strategy”

Robust A/B Testing Agenda Gives KLRN Insight into Better Email Practices

More than a year ago, San Antonio member station KLRN began experimenting with A/B testing in its monthly renewal emails. “We adopted an attitude of capitalizing, any chance we could, on the opportunity to test campaigns,” says webmaster Patrick Driscoll. “We’ve done a series of these, once a month.”

Continue reading “Robust A/B Testing Agenda Gives KLRN Insight into Better Email Practices”

Stations Experiment with Local Content During Passport #donate Pilot

In October 2017, PBS Development Services partnered with fourteen member stations in a fifteen-day pilot to test instant Passport access from donations made using Goodworld’s #donate (e.g. #donate $20) technology on Facebook. The October pilot was the second pilot in the #donate series. Stations created Facebook posts asking followers to “#donate” in the post thread,  using readily-available national Passport assets and messaging for popular Passport programs.

Continue reading “Stations Experiment with Local Content During Passport #donate Pilot”