WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch”

The goal was one hundred switches. Ultimately, 198 supporters switched to EFT. This included 44 gift upgrades and even 53 new pledges. Those numbers represented a 164% increase in switches over the same period in 2017. The integrated campaign was a success!  Continue reading “WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch””

Targeted impact messaging and deepening relationships lift net revenue at HPM

Houston Public Media activated a new strategy in the fall of 2017, to drive toward a more philanthropic giving model for both radio and TV pledge – through storytelling. The goal of our pledge drives for both TV and radio is to offer fewer premiums, no tickets, and tell the story of how members impact the residents of the Greater Houston area with their support to HPM – “Why Your Gift Matters”. Our strategy focuses on philanthropic, cohesive, multi-platform messaging.” Lisa Shumate, Associate Vice President & General Manager, Houston Public Media

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August Sustainer Saturday at UNC-TV Delivers Results and Engages Sustainers

The University of North Carolina’s public television network, UNC-TV, has recently been experimenting with its approach to pledge. It has reduced self-help programming and the number of days devoted to pledge drives. As a result, it has been looking for more mission-driven fundraising options to counter the expected decrease in pledge revenue.

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