The goal was one hundred switches. Ultimately, 198 supporters switched to EFT. This included 44 gift upgrades and even 53 new pledges. Those numbers represented a 164% increase in switches over the same period in 2017. The integrated campaign was a success! Continue reading “WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch””
Just a handful of weeks after tense mid-term elections along with incredibly crowded mailboxes and inboxes—politics will still be top of mind with many engaged donors—and common ground across the nation will likely remain elusive on many fronts.
Viewers find their roots in Atlanta, forging a new connection to ATL PBA and with each other.
Houston Public Media activated a new strategy in the fall of 2017, to drive toward a more philanthropic giving model for both radio and TV pledge – through storytelling. The goal of our pledge drives for both TV and radio is to offer fewer premiums, no tickets, and tell the story of how members impact the residents of the Greater Houston area with their support to HPM – “Why Your Gift Matters”. Our strategy focuses on philanthropic, cohesive, multi-platform messaging.” Lisa Shumate, Associate Vice President & General Manager, Houston Public Media
Hoping to stabilize workflow, retain their audience, and get ahead of the challenges facing pledge, Vermont PBS embarked on a new approach to on-air fundraising.
KPBS’s new overnight strategy, “People are Still Watching,” has proven not just to be mission-oriented, but member-friendly and financially successful. Continue reading “Pledge Success in Overnight Hours Gives KPBS Freedom to Experiment”
For the Nine Network, results matter and these results were fast, furious and fantastic! Continue reading “Direct Mail Campaign Results in Sustainer EFT Conversions!”
“We switched from producing pledge breaks to producing sustainer breaks. That’s the mental switch we did, and the results were crystal clear.”
Should a station abandon a time-tested technique just because it has fallen out of popular favor? Or — can you fine-tune it, develop a laser-sharp focus on one group of donors, make a very specific ask, then show a significant ROI? Idaho Public Television thought they could – and then they did.
The University of North Carolina’s public television network, UNC-TV, has recently been experimenting with its approach to pledge. It has reduced self-help programming and the number of days devoted to pledge drives. As a result, it has been looking for more mission-driven fundraising options to counter the expected decrease in pledge revenue.