For the past three years, the University of North Carolina’s public television network has been experimenting in search of the most impactful fundraising campaign strategies.
The Development Advisory Committee (DAC) is looking to add at least two new members to serve from 2020-2022, including leaders with a strong background in programming/content or membership and specifically from small or medium markets. Serving on the DAC allows professionals to share their expertise as influencers and impact the larger public media system. Continue reading “Apply to Join the DAC in 2020”
Like most PBS member stations, NET, Nebraska’s PBS & NPR Stations found itself regularly fielding questions from its viewer base—mostly older adults—about how to sign up for and use NET Passport.
Online donation forms pages are necessary for all nonprofit stations, but all forms are not created equal. To understand how PBS member stations or general outside non-campaign specific donation forms stack up against other stations (as well as other non-profits), PBS Development Services partnered with NextAfter to donate $20 to 56 stations using their online donation form.
This summer, I was looking for an opportunity to immerse myself in a media production space in the heart of my hometown and was blessed with the opportunity to be chosen for a PBS internship!
Cause Craft Consulting analyzed 72 stations’ integration of “digital fundraising” practices into traditional fundraising, marketing, and member cultivation strategies and took a closer look at the integral role that Passport has played.
After re-imagining pledge a year ago, Vermont PBS proclaims its “experiment” a resounding success! “It’s not an experiment for us anymore. This is just our way of fundraising now. We’re going forward with it.”
“We always have a concern about how old our file is,” says David Preston, VP of Membership at Twin Cities PBS (TPT). With that in mind, TPT began intentionally working to attract younger donors, especially through a family membership program and benefits like Passport. At the same time, it didn’t neglect the tried-and-true channels that continued to show success with more established, older donors.
Application extension: Apply by Friday, April 26, 2019. Applications are being accepted for the 2019 Development Awards in the categories of Corporate Support, Membership, Philanthropy, and Special Achievement/Innovation. Be sure to nominate a C. Scott Elliott Development Professional of the Year as well as a Development “Rising Star.” Continue reading “2019 Development Awards”