What’s the value of a single donor to a PBS member station? When it comes to donor acquisition, many stations focus on measuring new donor value based on a one-time pledge gift, or in the case of sustainers, an annual gift value — especially when considering budgeting for the fiscal year. Continue reading “What’s a Donor Worth? WETA Utilizes Lifetime Value Analysis to Understand Passport Impact”
PBS Insider Experience – Gershwin Prize for Popular Song Taping | Honorees: Emilio & Gloria Estefan
DAR Constitution Hall | DC | March 13th
You asked, we listened! We are excited to introduce your one-stop shop for all public media related resources and information: the Hub! Continue reading “Introducing: The Hub!”
This September, PBS member stations invited key station supporters to the Windy City for the “Taste of Chicago” Insider Experience event. This two-day gathering provided exclusive access to PBS programs, hosts and producers. After two thrilling days, supporters from the OETA Foundation, Rocky Mountain PBS, Wisconsin Public Television, and WTIU left Chicago with a deeper appreciation for their role as partner with the member station to impact their communities. Continue reading “Station Supporters Savor PBS Insider Experience, “Taste of Chicago””
A recent opening in our Corporate Sponsorship Department created a challenge as well as an opportunity for us: how to recruit and hire someone given (a) the competitive employment environment (b) our salary limitations as a state agency and (c)the fact that we do not pay commissions?
The Problem: The WGBH Educational Foundation is Boston’s PBS member station. As an educational foundation, WGBH creates premier educational content for both broadcast on its two stations — WGBH and WGBX — as well as numerous non-broadcast educational initiatives. “Unfortunately, our prospective sponsors are not aware of the non-broadcast projects and we felt we were missing an opportunity for them to align with great content for the K – 12 audience beyond broadcast,” says Nancy Dieterich, the Managing Director of Local Corporate Sponsorship at WGBH.
“Anytime PBS or NPR are doing something they’re going to be promoting across the country, we certainly want to get on board with that,” says Susan Tran, Director of Corporate Support and Marketing Manager for Maine Public, a state network of public television and radio stations. She quotes the aphorism: “Many hands makes light work.” Continue reading “Maine Public Television promotes The Great American Read with unique book giveaway”
The goal was one hundred switches. Ultimately, 198 supporters switched to EFT. This included 44 gift upgrades and even 53 new pledges. Those numbers represented a 164% increase in switches over the same period in 2017. The integrated campaign was a success! Continue reading “WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch””
10/5/18 Update: the nomination window for 2019 has closed.
The Development Advisory Committee (DAC) is looking to add three new members to serve from 2019-2021, including leaders with a strong background in major/planned giving or corporate support and specifically from small or medium markets. Serving on the DAC allows professionals to share their expertise as influencers and impact the larger public media system. Continue reading “Nominate a Colleague to Join the DAC”
Just a handful of weeks after tense mid-term elections along with incredibly crowded mailboxes and inboxes—politics will still be top of mind with many engaged donors—and common ground across the nation will likely remain elusive on many fronts.