What’s a Donor Worth? WETA Utilizes Lifetime Value Analysis to Understand Passport Impact

What’s the value of a single donor to a PBS member station? When it comes to donor acquisition, many stations focus on measuring new donor value based on a one-time pledge gift, or in the case of sustainers, an annual gift value — especially when considering budgeting for the fiscal year.  Continue reading “What’s a Donor Worth? WETA Utilizes Lifetime Value Analysis to Understand Passport Impact”

Station Supporters Savor PBS Insider Experience, “Taste of Chicago”

This September, PBS member stations invited key station supporters to the Windy City for the “Taste of Chicago” Insider Experience event. This two-day gathering provided exclusive access to PBS programs, hosts and producers. After two thrilling days, supporters from the OETA Foundation, Rocky Mountain PBS, Wisconsin Public Television, and WTIU left Chicago with a deeper appreciation for their role as partner with the member station to impact their communities. Continue reading “Station Supporters Savor PBS Insider Experience, “Taste of Chicago””

New local corporate sponsorship initiative helps WGBH educate major donors and fund its mission

The Problem: The WGBH Educational Foundation is Boston’s PBS member station. As an educational foundation, WGBH creates premier educational content for both broadcast on its two stations — WGBH and WGBX — as well as numerous non-broadcast educational initiatives. “Unfortunately, our prospective sponsors are not aware of the non-broadcast projects and we felt we were missing an opportunity for them to align with great content for the K – 12 audience beyond broadcast,” says Nancy Dieterich, the Managing Director of Local Corporate Sponsorship at WGBH.

Continue reading “New local corporate sponsorship initiative helps WGBH educate major donors and fund its mission”

Maine Public Television promotes The Great American Read with unique book giveaway

“Anytime PBS or NPR are doing something they’re going to be promoting across the country, we certainly want to get on board with that,” says Susan Tran, Director of Corporate Support and Marketing Manager for Maine Public, a state network of public television and radio stations. She quotes the aphorism: “Many hands makes light work.” Continue reading “Maine Public Television promotes The Great American Read with unique book giveaway”

WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch”

The goal was one hundred switches. Ultimately, 198 supporters switched to EFT. This included 44 gift upgrades and even 53 new pledges. Those numbers represented a 164% increase in switches over the same period in 2017. The integrated campaign was a success!  Continue reading “WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch””

Nominate a Colleague to Join the DAC

10/5/18 Update: the nomination window for 2019 has closed.
The Development Advisory Committee (DAC) is looking to add three new members to serve from 2019-2021, including leaders with a strong background in major/planned giving or corporate support and specifically from small or medium markets. Serving on the DAC allows professionals to share their expertise as influencers and impact the larger public media system.  Continue reading “Nominate a Colleague to Join the DAC”