WVIA Pilots Digital Downloads During On-Air Fundraising Campaign to Expand Reach & Donor Appeal

Over the last decade, WVIA in Scranton, Pennsylvania, has produced a popular documentary series called Our Town. The member station serves a broad, diverse coverage area of 22 counties in northeastern Pennsylvania and the central Susquehanna Valley. For Our Town, residents of communities like Carbondale, Danville or Milford compile video footage and narration as a way to capture the life and character of the town.

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Tea & Taxes: WXXI engages corporate partners & individual donors around tax law

In late 2017, Congress passed a tax bill that represented the most sweeping changes to the tax code in three decades. Like many nonprofit organizations, WXXI began hearing from donors with questions about how the changes might impact charitable giving and related deductions.

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What’s a Donor Worth? WETA Utilizes Lifetime Value Analysis to Understand Passport Impact

What’s the value of a single donor to a PBS member station? When it comes to donor acquisition, many stations focus on measuring new donor value based on a one-time pledge gift, or in the case of sustainers, an annual gift value — especially when considering budgeting for the fiscal year.  Continue reading “What’s a Donor Worth? WETA Utilizes Lifetime Value Analysis to Understand Passport Impact”

Station Supporters Savor PBS Insider Experience, “Taste of Chicago”

This September, PBS member stations invited key supporters to the Windy City for the “Taste of Chicago” Insider Experience. This gathering provided exclusive access to PBS programs, hosts and producers. After two thrilling days, supporters from the OETA Foundation, Rocky Mountain PBS, Wisconsin Public Television, and WTIU left Chicago with a deeper appreciation for their role as local community partners.  Continue reading “Station Supporters Savor PBS Insider Experience, “Taste of Chicago””

New local corporate sponsorship initiative helps WGBH educate major donors and fund its mission

The Problem: The WGBH Educational Foundation is Boston’s PBS member station. As an educational foundation, WGBH creates premier educational content for both broadcast on its two stations — WGBH and WGBX — as well as numerous non-broadcast educational initiatives. “Unfortunately, our prospective sponsors are not aware of the non-broadcast projects and we felt we were missing an opportunity for them to align with great content for the K – 12 audience beyond broadcast,” says Nancy Dieterich, the Managing Director of Local Corporate Sponsorship at WGBH.

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Maine Public Television promotes The Great American Read with unique book giveaway

“Anytime PBS or NPR are doing something they’re going to be promoting across the country, we certainly want to get on board with that,” says Susan Tran, Director of Corporate Support and Marketing Manager for Maine Public, a state network of public television and radio stations. She quotes the aphorism: “Many hands makes light work.” Continue reading “Maine Public Television promotes The Great American Read with unique book giveaway”