New local corporate sponsorship initiative helps WGBH educate major donors and fund its mission

The Problem: The WGBH Educational Foundation is Boston’s PBS member station. As an educational foundation, WGBH creates premier educational content for both broadcast on its two stations — WGBH and WGBX — as well as numerous non-broadcast educational initiatives. “Unfortunately, our prospective sponsors are not aware of the non-broadcast projects and we felt we were missing an opportunity for them to align with great content for the K – 12 audience beyond broadcast,” says Nancy Dieterich, the Managing Director of Local Corporate Sponsorship at WGBH.

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Maine Public Television promotes The Great American Read with unique book giveaway

“Anytime PBS or NPR are doing something they’re going to be promoting across the country, we certainly want to get on board with that,” says Susan Tran, Director of Corporate Support and Marketing Manager for Maine Public, a state network of public television and radio stations. She quotes the aphorism: “Many hands makes light work.” Continue reading “Maine Public Television promotes The Great American Read with unique book giveaway”

WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch”

The goal was one hundred switches. Ultimately, 198 supporters switched to EFT. This included 44 gift upgrades and even 53 new pledges. Those numbers represented a 164% increase in switches over the same period in 2017. The integrated campaign was a success!  Continue reading “WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch””

Nominate a Colleague to Join the DAC

10/5/18 Update: the nomination window for 2019 has closed.
The Development Advisory Committee (DAC) is looking to add three new members to serve from 2019-2021, including leaders with a strong background in major/planned giving or corporate support and specifically from small or medium markets. Serving on the DAC allows professionals to share their expertise as influencers and impact the larger public media system.  Continue reading “Nominate a Colleague to Join the DAC”

Q&A with WNET’s New Senior Director for Digital Fundraising, Todd Whitley

In the spring of 2018, Todd Whitley joined the WNET team as the first Senior Director for Digital Fundraising. Todd has spent more than two decades in the online fundraising and digital marketing space, 16 years of which were for public health organizations such as the American Lung Association and The Leukemia & Lymphoma Society.

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Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives

Many stations have leveraged a Google Adwords account with $10,000 in Google grant funds. However, due to policy changes in December 2017, restrictions were added to how grant accounts are managed. This change impacted an organization’s ability to prospect for new donors. Continue reading “Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives”

Intern corner: Reganne Rapp

After several months of stressing over internship applications and hoping I would hear back before the summer started, I received a call from one of my top picks: PBS. I was super excited to finally get an internship with a recognizable company and to learn more about how PBS operates from the inside. Growing up watching MASTERPIECE , I could not wait to see how everything came together and how Development Services supported PBS member stations. The best part: the internship was just a short metro ride from my school, George Washington University. Continue reading “Intern corner: Reganne Rapp”