For the past three years, the University of North Carolina’s public television network has been experimenting in search of the most impactful fundraising campaign strategies.
Like most PBS member stations, NET, Nebraska’s PBS & NPR Stations found itself regularly fielding questions from its viewer base—mostly older adults—about how to sign up for and use NET Passport.
Online donation forms pages are necessary for all nonprofit stations, but all forms are not created equal. To understand how PBS member stations or general outside non-campaign specific donation forms stack up against other stations (as well as other non-profits), PBS Development Services partnered with NextAfter to donate $20 to 56 stations using their online donation form.
Cause Craft Consulting analyzed 72 stations’ integration of “digital fundraising” practices into traditional fundraising, marketing, and member cultivation strategies and took a closer look at the integral role that Passport has played.
After re-imagining pledge a year ago, Vermont PBS proclaims its “experiment” a resounding success! “It’s not an experiment for us anymore. This is just our way of fundraising now. We’re going forward with it.”
“We always have a concern about how old our file is,” says David Preston, VP of Membership at Twin Cities PBS (TPT). With that in mind, TPT began intentionally working to attract younger donors, especially through a family membership program and benefits like Passport. At the same time, it didn’t neglect the tried-and-true channels that continued to show success with more established, older donors.
Over the last decade, WVIA in Scranton, Pennsylvania, has produced a popular documentary series called Our Town. The member station serves a broad, diverse coverage area of 22 counties in northeastern Pennsylvania and the central Susquehanna Valley. For Our Town, residents of communities like Carbondale, Danville or Milford compile video footage and narration as a way to capture the life and character of the town.
If staff aren’t motivated by a fundraising campaign, how can they expect donors to be? That was the thinking behind a successful, staff-driven 2018 #GivingTuesday campaign at WNET in New York City.
The goal was one hundred switches. Ultimately, 198 supporters switched to EFT. This included 44 gift upgrades and even 53 new pledges. Those numbers represented a 164% increase in switches over the same period in 2017. The integrated campaign was a success! Continue reading “WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch””
Just a handful of weeks after tense mid-term elections along with incredibly crowded mailboxes and inboxes—politics will still be top of mind with many engaged donors—and common ground across the nation will likely remain elusive on many fronts.