More is More! TPT Diversifies Fundraising Portfolio to Reach New, Younger Audiences and Raise More Money

“We always have a concern about how old our file is,” says David Preston, VP of Membership at Twin Cities PBS (TPT). With that in mind, TPT began intentionally working to attract younger donors, especially through a family membership program and benefits like Passport. At the same time, it didn’t neglect the tried-and-true channels that continued to show success with more established, older donors.

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WVIA Pilots Digital Downloads During On-Air Fundraising Campaign to Expand Reach & Donor Appeal

Over the last decade, WVIA in Scranton, Pennsylvania, has produced a popular documentary series called Our Town. The member station serves a broad, diverse coverage area of 22 counties in northeastern Pennsylvania and the central Susquehanna Valley. For Our Town, residents of communities like Carbondale, Danville or Milford compile video footage and narration as a way to capture the life and character of the town.

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What’s a Donor Worth? WETA Utilizes Lifetime Value Analysis to Understand Passport Impact

What’s the value of a single donor to a PBS member station? When it comes to donor acquisition, many stations focus on measuring new donor value based on a one-time pledge gift, or in the case of sustainers, an annual gift value — especially when considering budgeting for the fiscal year.  Continue reading “What’s a Donor Worth? WETA Utilizes Lifetime Value Analysis to Understand Passport Impact”

WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch”

The goal was one hundred switches. Ultimately, 198 supporters switched to EFT. This included 44 gift upgrades and even 53 new pledges. Those numbers represented a 164% increase in switches over the same period in 2017. The integrated campaign was a success!  Continue reading “WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch””

Q&A with WNET’s New Senior Director for Digital Fundraising, Todd Whitley

In the spring of 2018, Todd Whitley joined the WNET team as the first Senior Director for Digital Fundraising. Todd has spent more than two decades in the online fundraising and digital marketing space, 16 years of which were for public health organizations such as the American Lung Association and The Leukemia & Lymphoma Society.

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Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives

Many stations have leveraged a Google Adwords account with $10,000 in Google grant funds. However, due to policy changes in December 2017, restrictions were added to how grant accounts are managed. This change impacted an organization’s ability to prospect for new donors. Continue reading “Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives”