“We always have a concern about how old our file is,” says David Preston, VP of Membership at Twin Cities PBS (TPT). With that in mind, TPT began intentionally working to attract younger donors, especially through a family membership program and benefits like Passport. At the same time, it didn’t neglect the tried-and-true channels that continued to show success with more established, older donors.
Over the last decade, WVIA in Scranton, Pennsylvania, has produced a popular documentary series called Our Town. The member station serves a broad, diverse coverage area of 22 counties in northeastern Pennsylvania and the central Susquehanna Valley. For Our Town, residents of communities like Carbondale, Danville or Milford compile video footage and narration as a way to capture the life and character of the town.
If staff aren’t motivated by a fundraising campaign, how can they expect donors to be? That was the thinking behind a successful, staff-driven 2018 #GivingTuesday campaign at WNET in New York City.
What’s the value of a single donor to a PBS member station? When it comes to donor acquisition, many stations focus on measuring new donor value based on a one-time pledge gift, or in the case of sustainers, an annual gift value — especially when considering budgeting for the fiscal year. Continue reading “What’s a Donor Worth? WETA Utilizes Lifetime Value Analysis to Understand Passport Impact”
The goal was one hundred switches. Ultimately, 198 supporters switched to EFT. This included 44 gift upgrades and even 53 new pledges. Those numbers represented a 164% increase in switches over the same period in 2017. The integrated campaign was a success! Continue reading “WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch””
Just a handful of weeks after tense mid-term elections along with incredibly crowded mailboxes and inboxes—politics will still be top of mind with many engaged donors—and common ground across the nation will likely remain elusive on many fronts.
Viewers find their roots in Atlanta, forging a new connection to ATL PBA and with each other.
In the spring of 2018, Todd Whitley joined the WNET team as the first Senior Director for Digital Fundraising. Todd has spent more than two decades in the online fundraising and digital marketing space, 16 years of which were for public health organizations such as the American Lung Association and The Leukemia & Lymphoma Society.
Many stations have leveraged a Google Adwords account with $10,000 in Google grant funds. However, due to policy changes in December 2017, restrictions were added to how grant accounts are managed. This change impacted an organization’s ability to prospect for new donors. Continue reading “Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives”
Mary Meeker is famous for her bold predictions about internet trends like the rise of Amazon, and has continued to amaze her followers by giving annual reports about the latest changes in technology.