What’s Your Score? A Review of the Online Giving Experience of 56 PBS Member Stations

Online donation forms pages are necessary for all nonprofit stations, but all forms are not created equal. To understand how PBS member stations or general outside non-campaign specific donation forms stack up against other stations (as well as other non-profits), PBS Development Services partnered with NextAfter to donate $20 to 56 stations using their online donation form. 

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More is More! TPT Diversifies Fundraising Portfolio to Reach New, Younger Audiences and Raise More Money

“We always have a concern about how old our file is,” says David Preston, VP of Membership at Twin Cities PBS (TPT). With that in mind, TPT began intentionally working to attract younger donors, especially through a family membership program and benefits like Passport. At the same time, it didn’t neglect the tried-and-true channels that continued to show success with more established, older donors.

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WVIA Pilots Digital Downloads During On-Air Fundraising Campaign to Expand Reach & Donor Appeal

Over the last decade, WVIA in Scranton, Pennsylvania, has produced a popular documentary series called Our Town. The member station serves a broad, diverse coverage area of 22 counties in northeastern Pennsylvania and the central Susquehanna Valley. For Our Town, residents of communities like Carbondale, Danville or Milford compile video footage and narration as a way to capture the life and character of the town.

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What’s a Donor Worth? WETA Utilizes Lifetime Value Analysis to Understand Passport Impact

What’s the value of a single donor to a PBS member station? When it comes to donor acquisition, many stations focus on measuring new donor value based on a one-time pledge gift, or in the case of sustainers, an annual gift value — especially when considering budgeting for the fiscal year.  Continue reading “What’s a Donor Worth? WETA Utilizes Lifetime Value Analysis to Understand Passport Impact”

WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch”

The goal was one hundred switches. Ultimately, 198 supporters switched to EFT. This included 44 gift upgrades and even 53 new pledges. Those numbers represented a 164% increase in switches over the same period in 2017. The integrated campaign was a success!  Continue reading “WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch””