Tea & Taxes: WXXI engages corporate partners & individual donors around tax law

In late 2017, Congress passed a tax bill that represented the most sweeping changes to the tax code in three decades. Like many nonprofit organizations, WXXI began hearing from donors with questions about how the changes might impact charitable giving and related deductions.

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Station Supporters Savor PBS Insider Experience, “Taste of Chicago”

This September, PBS member stations invited key supporters to the Windy City for the “Taste of Chicago” Insider Experience. This gathering provided exclusive access to PBS programs, hosts and producers. After two thrilling days, supporters from the OETA Foundation, Rocky Mountain PBS, Wisconsin Public Television, and WTIU left Chicago with a deeper appreciation for their role as local community partners.  Continue reading “Station Supporters Savor PBS Insider Experience, “Taste of Chicago””

PBS Insider Experience – Annual Meeting Recap

The PBS Insider Experience is a track of unique experiences exclusively for station supporters (board members, major donors, and prospective major donors). This track is designed to help station supporters gain an even deeper understanding of the value and impact of public television programs and services in their local communities.  Continue reading “PBS Insider Experience – Annual Meeting Recap”

Prospect Development Initiative – Invitation to Join Testing Group

Prospect development is the foundation of many strong major gift programs across the nonprofit sector. Prospect development is a disciplined approach to identifying and qualifying major donor prospects. Investing time upfront will help ensure CEOs and frontline fundraisers are well-equipped to make a successful case for support. Continue reading “Prospect Development Initiative – Invitation to Join Testing Group”

Marketing Planned Giving Year-Round: Introducing the Bequest Portfolio

Planned Giving is a marathon, not a sprint. According to the 2016 SABS, the ROI for Planned Giving was $8.94 compared to $2.29 for Membership, $4.20 for Corporate Support, and $5.90 for Major Giving. Planned Giving is a long term strategy, and is worth the investment.  We believe that all stations can make it a priority for long term financial sustainability. To help grow your program, a Bequest Portfolio has been created through the work of the Planned Giving Capacity Building Project, a collaboration between PBS and PBS Member Stations. Continue reading “Marketing Planned Giving Year-Round: Introducing the Bequest Portfolio”