PBS Development Advisory Committee
The Development Advisory Committee or “DAC” is a group of public television professionals whose guidance helps form the goals and strategies of PBS Development Services. These goals and strategies serve as the foundation for achieving the shared vision of a financially sustainable and thriving public media service for all Americans. DAC members are YOUR station liaisons for any questions, concerns or feedback you have.
Who to Contact?
Gary Stokes (Chair):
Gary Stokes is the General Manager of KSPS-TV, which serves the Inland Northwest: Eastern Washington, Northeastern Oregon, Northern Idaho, Western Montana and the Canadian Provinces of Alberta and part of British Columbia.
During his nearly 35-year career in commercial and public television, Gary has served in roles ranging from on-air reporter, producer and executive producer to news director and General Manager. He’s had the chance to work for every broadcast network affiliate in cities from Dayton to Dallas, Baltimore to Buffalo and Norfolk to Houston. Prior to being named KSPS-TV GM in 2013, he was the Executive Director of the Friends of KSPS, long time fundraising partner of KSPS. Previously, Gary was Vice President of Development for Alabama Public Television, the statewide PBS network. Gary plays an influential role in his community: Gary currently serves on the PBS Board of Directors, he is the incoming Chair of the Empire Health Foundation Board , was recently appointed by Governor Jay Inslee to a second term as a Trustee of Humanities Washington, and in June joins the Board of Spokane Rotary 21. Contact Gary
Ellen Sinkinson (Vice Chair):
Ellen Sinkinson is the Executive Director of Membership at WNET in New York City, PBS’ largest public television station. In this role, Ellen manages a staff of 25, including Digital, Direct Marketing and On Air fundraising teams who are responsible for over $23 million in revenue. Ellen also manages a database technical team and a customer service group.
Prior to joining WNET, Ellen was a marketing executive in the media industry. Over her 25 year career, she held SVP, Board of Directors, and Corporate VP positions in Membership Marketing at The Columbia House Company, Doubleday Direct and Bantam Doubled Dell in New York and BCA/Bertelsmann in London. Contact Ellen
Jill Britton is the Senior Vice President and Chief Development Officer for WTTW and WFMT. For more than 60 years, WTTW, Chicago’s PBS station, has produced and presented distinctive programming that has made it one of the most-watched public television stations in America. WFMT is one of the nation’s most-respected classical music radio stations, reaching local listeners via broadcast and a worldwide audience via streaming. Britton manages all major gifts fundraising efforts, including capacity-building grants; the major gifts annual fund; special underwriting opportunities; the annual gala; foundation, corporate, and government support; and the WFMT on-air membership drive. During her eleven years at WTTW and WFMT, Britton has focused on increasing giving opportunities and personalized stewardship of major donors resulting in significant increases in revenue for restricted underwriting. She has successfully overseen the highest-grossing galas in organizational history and overseen fundraising for some of WTTW’s most recent forays into national production, including the 10 that Changed America series and PBS Kids’ Nature Cat. She has led the organization in its largest capacity-building effort, the Imagining More campaign. Imagining More, in its final year, has exceeded $60 million in fundraising support, above and beyond annual funding. Britton has cultivated numerous partnerships that have expanded opportunities for donor engagement. She also oversees board development and governance matters for the board of trustees. Britton has several decades of experience in development, including serving with the Art Institute of Chicago, the technology firm OverX, Inc., and Children’s Memorial Foundation. She received her MA from the University of Iowa and her BA from Indiana University. Contact Jill
Henry Brodersen is the Manager, Arizona PBS Enterprises, the department responsible for developing and implementing creative ideas for content and format of station fundraising and institutional promotions. He has led the station through its annual fundraising campaigns since 1996, launched its sustainer program, and helped guide the station through multiple image, on-air and development campaigns. An active voice throughout the public media system, he has been a major producer of PBS national pledge events, and presenter at multiple conferences and workshops, as well as a Master Teacher at Pledge Academy. Prior to working at Arizona PBS, Brodersen was at Maryland Public Television, as Assistant Producer of On-Air Promotions from 1990-1996 where he wrote, edited and produced on air promos, and provided input on the strategic communication plans for branding of station image. Contact Henry
Roy Clem is the Executive Director of the Alabama Public Television State Network. During his 40+ years as a professional broadcaster he has been a journalist, news anchor, news director, television station General Manager, and Director of Commercial Broadcasting for the University of Alabama, where he taught Broadcast Management, Broadcast Journalism, and Visual Storytelling & Ethical Decision Making. Under Roy’s leadership, the University of Alabama saw significant expansion of its commercial television broadcast operations. He has received numerous awards including: the National RTNDA Edward R. Murrow Award; National Iris Award; a regional EMMY Award; Edward R. Murrow Regional Awards; Colorado, Missouri, and Virginia Broadcasters awards; Alabama, Iowa, and Virginia Associated Press Awards; and the University of Alabama “Capstone Hero Award” for life saving. Roy was inducted into the Alabama Broadcasters Association’s Hall of Fame in 2012 and, during the same year, he was elected by his peers as Broadcaster of the Year. Contact Roy
Cathy Edwards is the Corporate Development Director at WFWA PBS39 in Fort Wayne, IN. Cathy’s first job after college was working for WVUT/WVUB as an administrative assistant/on-air television program host/radio announcer/traffic coordinator/ lab assistant helping students at the university stations. When her position was eliminated in the early 1980’s, career options were either over-night AM Radio Country Music Disc Jockey or FM Radio Salesperson at the local commercial station. Cathy chose sales. 25+ years of commercial media sales and several moves later, Cathy was invited to interview for a Corporate Development position in 2010 at WFWA giving new meaning to an already successful sales career.
Cathy was promoted to Corporate Development Director at WFWA in February 2014 and was part of the BETA class of the 2nd generation of CSPI. Cathy was part of the Revenue Innovation Council learning and sharing the many unique opportunities to grow revenue for Public Television. Cathy is a player/coach with a staff of three other Corporate Development Account Executives. In the small staff situation at WFWA, Cathy has worn a variety of hats: On-air pledge host, event coordinator, outreach event moderator, custodian, and “other duties as assigned”. It’s been a most rewarding experience. Cathy has served on several not for profit boards of directors.
Cathy looks forward to bringing insights from small and medium sized markets and the Corporate Development perspective to the DAC. Contact Cathy
Aimee Granger has developed a robust Planned Giving program at Wisconsin Public Television. During her five-year tenure as Planned Giving Manager, WPT’s legacy giving group – the Heritage Society – has grown to over 400 members; she has stewarded receipt of more than $5.5 million in bequests, helping to build a more substantial endowment. Along with WPT’s development team, Aimee was the recipient of the 2018 Honorable Mention for Philanthropy for their successful 2017 planned giving campaign, securing over 100 planned giving intentions over the course of a year.
Aimee also spent five years as the Development Manager at KPBS in San Diego. There, she stewarded a portfolio of donors contributing $1,200 or more per year. She also managed KPBS’s annual Celebrity Golf Classic and Wine Dinner, and supported major and planned giving efforts, working closely with the Associate GM for Development.
A frequent speaker on the topic of planned giving at conferences and seminars, Aimee is a member of the Wisconsin Association of Charitable Gift Planners and Association of Fundraising Professionals, and has completed a Certificate of Fundraising Management from The Fundraising School at what is now Indiana University’s Lilly Family School of Philanthropy. Contact Aimee
Adam Gronski is currently vice president of corporate marketing and business development, overseeing local corporate marketing at WETA as well as head of Public Broadcasting National Sales (PBNS), a national sales collaboration between WETA, WNET and PBS.
Gronski manages and directs all local funding from corporations; cultivates new underwriters; identifies new revenue streams; and oversees WETA’s local TV and Radio sponsorship efforts as well as advertising sales for the WETA magazine and digital platforms. PBNS represents the largest collection of PBS content available in one place. From run of schedule to big-reach, one-of-a-kind programming events, Gronski’s team provides the most effective and efficient way to harness the power of the PBS brand to reach an engaged audience on multiple platforms.
Gronski joined WETA in April 2002 as director of corporate marketing and was promoted to vice president of local corporate marketing in June 2003. He was promoted again in June 2004 to oversee both WETA’s local and national underwriting sponsorship departments. He also served as the underwriting expert for the Major Market Group’s unified underwriting policy guidelines review, support and implementation. Gronski currently serves on the PBS Revenue Innovation Council, a body that explores the best funding practices amongst the PBS system. In 2014-2015, PBS launched the Sponsorship Sales Support Pilot to fill knowledge gaps about PBS content, audience and media opportunities so that media buyers and planners could evaluate PBS on the core value proposition for corporate sponsorship. With the pilot findings in hand, he partnered with WNET and PBS in 2016 to launch PBS National Sales, the industry facing brand to inform the marketplace about PBS’ unique selling model and to generate new qualified leads for national and local sponsorship. In his fourteen plus years within the system, Gronski’s team has brought in over two hundred million dollars in corporate sponsorship support for the public television system. Contact Adam
Avery Hutchins is Director of Development & Marketing at WCTE-TV public television in Cookeville, Tennessee. Avery has been with WCTE five years overseeing all aspects of Development and Marketing for the station. She is very active in her community with various non-profits and other civic organizations, has served as a board member of the Better Business Bureau Board since 2015 and currently serves on the PBS Kids Advisory Board which began in 2016.
Her role at WCTE has included creating and building a Corporate Underwriting team, implementing a Marketing team that oversees all station branding from on air, print and on-line media, successfully integrating all aspects of Membership with WGBH Member Services (CDP), overseeing a number of other station projects including all special events for WCTE, and is currently implementing WCTE’s first Planned Giving program. Her public media experience also includes serving as live on-air talent, coordinating pledge drives and on-air radio promotion, and working with several independent local producers who partner with WCTE in providing national content through PBS and NETA. Prior to her time in public media, Avery worked primarily in corporate sales and account management during her sixteen years while living in Nashville, Tennessee. Contact Avery
David Preston is the Vice President of Membership at Twin Cities PBS, where he leads one of the most successful public media membership programs in the country. While in college he joined the station as a telemarketer. Upon graduation, David became the Telemarketing Manager and developed a telemarketing system that revolutionized the station’s fundraising program and built the foundation for the diverse membership base the station has today. During his 35-year tenure with Twin Cities PBS, David has been a force for change and evolution, not only at the station, but also within the system. Under his leadership, Twin Cities PBS’s membership program recorded the fastest ever growth in sustaining members, a direct result of his advocacy for experimenting with new fundraising techniques while providing a steady income stream. In the past two years, Twin Cities PBS’s sustainers increased 41% to 44,000, number of members have increased 16% to 102,000, and revenue has increased 20%.
David has been a frequent presenter at PBS conferences, a recipient of numerous Development Awards, including the 2014 C. Scott Elliott Development Professional of the Year Award. He serves on various committees and advisory groups, including his current service on the Pledge Advisory Committee, Development Chair of the Contributor Development Partnership (CDP), Passport Super User Group and the APT Premium Service Advisory group. Outside work, he is an avid traveler, he has traveled to 47 countries. He enjoys biking, golf, curling and also hosts and produces his own on-line cooking show. Contact David
Jim Rademaker is the Assistant General Manager, Development & Community Engagement, at WCMU Public Media, where he is involved in all aspects of station operations outside of editorial.
Jim began his career in Public Media as a volunteer at WGVU in Grand Rapids, Michigan as an auctioneer and then talent for pledge drives in 2001. In early 2002 he became a full time employee in underwriting sales where he was in the second ever CSPI class which helped him to be the top sales person from 2003 through 2006. In January 2007 Jim moved to membership overseeing all aspects of the program. Seeing that the current program was stuck in the 90s, and overly reliant on on-air pledge, he worked to diversify the revenue and take a holistic approach. By building up an aggressive direct mail program, expanding renewal efforts and telemarketing, he was able to achieve consistent growth in both membership dollars and numbers. As practices changed he implemented sustaining membership and the first part time canvassing program in the country. He also restarted the major giving program that had been dormant for several years before his arrival .In late 2015 he moved to WCMU and encountered much the same situation. In just 2 years membership dollars and numbers grew by over 25%. He has helped guide the station financially through the sale of its largest signal in the FCC Spectrum Auction and remain in a positive financial situation. All aspects of revenue to the station are under his guidance and he continues to look for new opportunities to grow the program. Jim has been a presenter at numerous Public Media conferences including DevCon, PBS Annual Meeting, and TRAC Media. He has participated in Pledge Academy and CSPI.
Throughout his 16-year career in public media, Jim has gained vast knowledge and experience of the unique opportunities and challenges of small and mid-size market stations, from both a day-to-day perspective and as a senior management team leader. He looks forward to representing these stations while serving on the DAC. Contact Jim
Kathy Reed is Assistant Vice President, Major and Planned Giving and has been with WXXI since May 2003. In her current position, she is responsible for “special” gifts from individuals for general operating as well as for production funding and capital gifts for all WXXI services including The Little Theatre. She also runs the planned giving arm of WXXI, working with people who want to make legacy gifts through their estates. Prior to joining WXXI, Kathy was Assistant Dean and Director of Development at the Graduate School of Education at the University of Buffalo. She has past experience in public broadcasting as a Corporate Support Associate at WNED Buffalo. Kathy was an advisor to the NPR Charitable Gift Annuity project. She continues to participate in the ongoing PBS Planned Giving Capacity Building Project and has presented at PBS and Greater Public Conferences.
Originally from Rochester, Kathy earned a BA in Psychology at SUNY Geneseo. She enjoys living by the lake in Irondequoit with her husband Andy. She listens all day, every day to either Classical 91.5 or WRUR 88.5 FM for news and music and is a total PBS Nerd. Contact Kathy
Cyndy Robbins is the Content Director at Vegas PBS, first joining the station in 2007 as the Director of Programming. She began her public television career more than 22 years ago at Nebraska Educational Television as a graduate student, serving as the assistant to the Ready To Learn specialist. After graduation, she moved to Iowa Public Television, where she spent 10 years working in programming and on-air fundraising. During her time at Vegas PBS, Cyndy has overseen several departments including master control, traffic, programming, communications and membership. She received the 2010 Development Inspiration Award for the “Do Your Part” campaign, which successfully launched in December 2010 and continued to be developed at Vegas PBS for several years. In addition to her service on the PBS Development Advisory Committee, Cyndy serves on the PBS Kids Leadership Council and American Public Television’s (APT) Pledge Advisory Group. She also served on the PBS Marketing Advisory Committee (MAC), as well as the National Educational Telecommunications Association (NETA) Programming Council and the Public Television Programmers’ Association (PTPA) board. Contact Cyndy
Susannah Winslow is the Vice President of Development at KLRU-TV, Austin PBS. She’s been with the station for over 10 years, beginning her public media career in viewer services and database management before assuming the role as Membership Director in 2014 and Vice President of Development in 2018. With a focus on donor-centric messaging and implementing an omni-channel fundraising strategy, she led KLRU’s membership efforts through a period of growth and transformation, including increasing the station’s member base by 40% and growing revenue by 25% in just 3 years. She’s been committed to testing innovative digital fundraising ideas – that have more than doubled the station’s online revenue over a 4 year period – while also maintaining the strength of traditional direct marketing mail and on-air campaigns. Susannah was recently promoted to Vice President of Development to oversee KLRU’s corporate support, grant writing, planned giving and major gift efforts in addition to the station’s membership program. In her new role, she’s not only responsible for driving the overall fundraising strategy for the station, she is also a key member of the station management team working to establishing a new vision for public television in the Central Texas community. Susannah has served as a PBS Pledge Academy Master Trainer and has enjoyed speaking at numerous public media conferences and meetings. She is also a member of the Passport Super Users Group. Susannah received a Bachelor of Arts with departmental distinction in Art History from Southern Methodist University. Contact Susannah