Station Supporters Savor PBS Insider Experience, “Taste of Chicago”

This September, PBS member stations invited key supporters to the Windy City for the “Taste of Chicago” Insider Experience. This gathering provided exclusive access to PBS programs, hosts and producers. After two thrilling days, supporters from the OETA Foundation, Rocky Mountain PBS, Wisconsin Public Television, and WTIU left Chicago with a deeper appreciation for their role as local community partners.  Continue reading “Station Supporters Savor PBS Insider Experience, “Taste of Chicago””

WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch”

The goal was one hundred switches. Ultimately, 198 supporters switched to EFT. This included 44 gift upgrades and even 53 new pledges. Those numbers represented a 164% increase in switches over the same period in 2017. The integrated campaign was a success!  Continue reading “WETA’s integrated EFT Campaign encourages sustainers to “Make the Switch””

Targeted impact messaging and deepening relationships lift net revenue at HPM

Houston Public Media activated a new strategy in the fall of 2017, to drive toward a more philanthropic giving model for both radio and TV pledge – through storytelling. The goal of our pledge drives for both TV and radio is to offer fewer premiums, no tickets, and tell the story of how members impact the residents of the Greater Houston area with their support to HPM – “Why Your Gift Matters”. Our strategy focuses on philanthropic, cohesive, multi-platform messaging.” Lisa Shumate, Associate Vice President & General Manager, Houston Public Media

Continue reading “Targeted impact messaging and deepening relationships lift net revenue at HPM”