KLRN Passport Drives Membership Growth and Added Insight into Donor Viewing Preferences

Since it launched, Passport has been a primary driver for membership growth at KLRN, a PBS member station in San Antonio. More than 2,800 members have watched Passport since April 2016, and 55% of these were first-time donors. These viewers accounted for 61% of KLRN’s online donations and 41% of online revenues.

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