Tea & Taxes: WXXI engages corporate partners & individual donors around tax law

In late 2017, Congress passed a tax bill that represented the most sweeping changes to the tax code in three decades. Like many nonprofit organizations, WXXI began hearing from donors with questions about how the changes might impact charitable giving and related deductions.

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New local corporate sponsorship initiative helps WGBH educate major donors and fund its mission

The Problem: The WGBH Educational Foundation is Boston’s PBS member station. As an educational foundation, WGBH creates premier educational content for both broadcast on its two stations — WGBH and WGBX — as well as numerous non-broadcast educational initiatives. “Unfortunately, our prospective sponsors are not aware of the non-broadcast projects and we felt we were missing an opportunity for them to align with great content for the K – 12 audience beyond broadcast,” says Nancy Dieterich, the Managing Director of Local Corporate Sponsorship at WGBH.

Continue reading “New local corporate sponsorship initiative helps WGBH educate major donors and fund its mission”

Maine Public Television promotes The Great American Read with unique book giveaway

“Anytime PBS or NPR are doing something they’re going to be promoting across the country, we certainly want to get on board with that,” says Susan Tran, Director of Corporate Support and Marketing Manager for Maine Public, a state network of public television and radio stations. She quotes the aphorism: “Many hands makes light work.” Continue reading “Maine Public Television promotes The Great American Read with unique book giveaway”

Webinar: Corporate Support – Teamwork Creates Partnerships that Benefit All

2018 Corporate Support Development Award Winner: CET & ThinkTV
“Teamwork Creates Partnerships That Benefit All”

September 18, 2018
2:00 – 3:00pm ET
CLICK to register

Join CET & ThinkTV’s Robert Ashe and Greg Schell

as they take a deep dive into their station’s successful corporate support strategy, which earned them a 2018 Development Award. Learn how they successfully broke down silos inside their station and leveraged strong internal collaborations across numerous departments – corporate relations, development, education, digital, art, production, and business development – to secure new corporate partners, which accounted for a 57% increase in overall revenue in 2017!

It was a collaborative approach combined with innovation and creativity that established CET and ThinkTV as trusted brands throughout their community. And their partnerships and presence are everywhere- museums, school systems, libraries, the aquarium, with the Cincinnati Reds, science festivals, and they even partnered with local dry cleaners for a Mr. Rogers Sweater Drive. Be sure to bring your questions for Robert and Greg!

WPBS-TV Engages Community Through Multi-Media Marketing of GPS for Success

One of the joys of working in public media is the ability to be responsive to community needs.  We have a responsibility to form meaningful partnerships that leverage our greater potential and to develop new resources together that can have a long-lasting impact. Continue reading “WPBS-TV Engages Community Through Multi-Media Marketing of GPS for Success”

CSPI Program 3

The Corporate Support Performance Initiative (CSPI) Training
New Session Scheduled at PBS HQ in Arlington, VA!
CSPI is a three-part training program; In Program 1, participants learn how to articulate the PBS Value Proposition, and build a foundation of fundamental knowledge about the PBS product, market and media environment. Program 2 expands on the principles from Program 1 to build discrete selling skills, from the initial customer engagement to securing a commitment from the sponsor. Program 3 is the manager extension (separate registration and fee applies). To attend you must commit to both Program 1 and Program 2; a registration of $395/per person includes both programs and all training materials. Registration is now open for the next session which will be held at PBS HQ as follows: P1 – August 8-10; P2 – September 12-14; P3 – September 15. Space is limited, so if you would like to get registered or need more information, please contact Beth Drake.

CSPI Program 2

The Corporate Support Performance Initiative (CSPI) Training
New Session Scheduled at PBS HQ in Arlington, VA!
CSPI is a three-part training program; In Program 1, participants learn how to articulate the PBS Value Proposition, and build a foundation of fundamental knowledge about the PBS product, market and media environment. Program 2 expands on the principles from Program 1 to build discrete selling skills, from the initial customer engagement to securing a commitment from the sponsor. Program 3 is the manager extension (separate registration and fee applies). To attend you must commit to both Program 1 and Program 2; a registration of $395/per person includes both programs and all training materials. Registration is now open for the next session which will be held at PBS HQ as follows: P1 – August 8-10; P2 – September 12-14; P3 – September 15. Space is limited, so if you would like to get registered or need more information, please contact Beth Drake.