CSPI Program 2

The Corporate Support Performance Initiative (CSPI) Training
New Session Scheduled at PBS HQ in Arlington, VA!
CSPI is a three-part training program; In Program 1, participants learn how to articulate the PBS Value Proposition, and build a foundation of fundamental knowledge about the PBS product, market and media environment. Program 2 expands on the principles from Program 1 to build discrete selling skills, from the initial customer engagement to securing a commitment from the sponsor. Program 3 is the manager extension (separate registration and fee applies). To attend you must commit to both Program 1 and Program 2; a registration of $395/per person includes both programs and all training materials. Registration is now open for the next session which will be held at PBS HQ as follows: P1 – August 8-10; P2 – September 12-14; P3 – September 15. Space is limited, so if you would like to get registered or need more information, please contact Beth Drake.

CSPI Program 1

The Corporate Support Performance Initiative (CSPI) Training
New Session Scheduled at PBS HQ in Arlington, VA!
CSPI is a three-part training program; In Program 1, participants learn how to articulate the PBS Value Proposition, and build a foundation of fundamental knowledge about the PBS product, market and media environment. Program 2 expands on the principles from Program 1 to build discrete selling skills, from the initial customer engagement to securing a commitment from the sponsor. Program 3 is the manager extension (separate registration and fee applies). To attend you must commit to both Program 1 and Program 2; a registration of $395/per person includes both programs and all training materials. Registration is now open for the next session which will be held at PBS HQ as follows: P1 – August 8-10; P2 – September 12-14; P3 – September 15. Space is limited, so if you would like to get registered or need more information, please contact Beth Drake.

I don’t know why you say goodbye, I say hello… Overcoming Sales Objections

As a corporate sales representative for public television, you understand the importance of corporate sponsorships, and you understand the unique position we are in as both a non-profit and a media company. At any point in the sales conversation the seller is likely to run into some resistance, usually in the form of objections. Continue reading “I don’t know why you say goodbye, I say hello… Overcoming Sales Objections”