What’s Your Score? A Review of the Online Giving Experience of 56 PBS Member Stations

Online donation forms pages are necessary for all nonprofit stations, but all forms are not created equal. To understand how PBS member stations or general outside non-campaign specific donation forms stack up against other stations (as well as other non-profits), PBS Development Services partnered with NextAfter to donate $20 to 56 stations using their online donation form. 

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WVIA Pilots Digital Downloads During On-Air Fundraising Campaign to Expand Reach & Donor Appeal

Over the last decade, WVIA in Scranton, Pennsylvania, has produced a popular documentary series called Our Town. The member station serves a broad, diverse coverage area of 22 counties in northeastern Pennsylvania and the central Susquehanna Valley. For Our Town, residents of communities like Carbondale, Danville or Milford compile video footage and narration as a way to capture the life and character of the town.

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Q&A with WNET’s New Senior Director for Digital Fundraising, Todd Whitley

In the spring of 2018, Todd Whitley joined the WNET team as the first Senior Director for Digital Fundraising. Todd has spent more than two decades in the online fundraising and digital marketing space, 16 years of which were for public health organizations such as the American Lung Association and The Leukemia & Lymphoma Society.

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Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives

Many stations have leveraged a Google Adwords account with $10,000 in Google grant funds. However, due to policy changes in December 2017, restrictions were added to how grant accounts are managed. This change impacted an organization’s ability to prospect for new donors. Continue reading “Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives”

WUCF Leverages Royal Wedding for Successful Multi-Channel Passport Promotion Strategy

Last year, we reported how Houston Public Media was seeing an increase in Passport activations due to a broad, multi-channel focus. In short, the station promotes Passport week in and week out. In Central Florida, WUCF had been taking a similarly deliberate approach. Continue reading “WUCF Leverages Royal Wedding for Successful Multi-Channel Passport Promotion Strategy”

Robust A/B Testing Agenda Gives KLRN Insight into Better Email Practices

More than a year ago, San Antonio member station KLRN began experimenting with A/B testing in its monthly renewal emails. “We adopted an attitude of capitalizing, any chance we could, on the opportunity to test campaigns,” says webmaster Patrick Driscoll. “We’ve done a series of these, once a month.”

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