Online donation forms pages are necessary for all nonprofit stations, but all forms are not created equal. To understand how PBS member stations or general outside non-campaign specific donation forms stack up against other stations (as well as other non-profits), PBS Development Services partnered with NextAfter to donate $20 to 56 stations using their online donation form.
Cause Craft Consulting analyzed 72 stations’ integration of “digital fundraising” practices into traditional fundraising, marketing, and member cultivation strategies and took a closer look at the integral role that Passport has played.
Over the last decade, WVIA in Scranton, Pennsylvania, has produced a popular documentary series called Our Town. The member station serves a broad, diverse coverage area of 22 counties in northeastern Pennsylvania and the central Susquehanna Valley. For Our Town, residents of communities like Carbondale, Danville or Milford compile video footage and narration as a way to capture the life and character of the town.
If staff aren’t motivated by a fundraising campaign, how can they expect donors to be? That was the thinking behind a successful, staff-driven 2018 #GivingTuesday campaign at WNET in New York City.
In the spring of 2018, Todd Whitley joined the WNET team as the first Senior Director for Digital Fundraising. Todd has spent more than two decades in the online fundraising and digital marketing space, 16 years of which were for public health organizations such as the American Lung Association and The Leukemia & Lymphoma Society.
Many stations have leveraged a Google Adwords account with $10,000 in Google grant funds. However, due to policy changes in December 2017, restrictions were added to how grant accounts are managed. This change impacted an organization’s ability to prospect for new donors. Continue reading “Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives”
Last year, we reported how Houston Public Media was seeing an increase in Passport activations due to a broad, multi-channel focus. In short, the station promotes Passport week in and week out. In Central Florida, WUCF had been taking a similarly deliberate approach. Continue reading “WUCF Leverages Royal Wedding for Successful Multi-Channel Passport Promotion Strategy”
Like many public media services, OPB has been experimenting with social media. OPB found strong engagement, but few donor dollars from such efforts. The exception to the trend? OPB Passport.
Sure, your station is bringing in new members and new revenue, but are you truly getting everything you can out of Passport? Now you can score your station on everything from newsletters to analytics, with the Passport Scorecard. Find out how your station ranks!
More than a year ago, San Antonio member station KLRN began experimenting with A/B testing in its monthly renewal emails. “We adopted an attitude of capitalizing, any chance we could, on the opportunity to test campaigns,” says webmaster Patrick Driscoll. “We’ve done a series of these, once a month.”