Over the last decade, WVIA in Scranton, Pennsylvania, has produced a popular documentary series called Our Town. The member station serves a broad, diverse coverage area of 22 counties in northeastern Pennsylvania and the central Susquehanna Valley. For Our Town, residents of communities like Carbondale, Danville or Milford compile video footage and narration as a way to capture the life and character of the town.
If staff aren’t motivated by a fundraising campaign, how can they expect donors to be? That was the thinking behind a successful, staff-driven 2018 #GivingTuesday campaign at WNET in New York City.
WEBINAR: Content, Marketing, and Fundraising, Oh My! Break Down Silos and Build Digital Audience Engagement (PMDMC ’18 Session)
September 19, 2018
2:00 – 3:00pm ET
CLICK here to register
Couldn’t nab a seat at this popular PMDMC session? Join us for a lively presentation with actionable takeaways and live Q&A from the comfort of your office chair.
Every organization wants higher levels of engagement with their digital audiences. But before you can engage with your audience, you need to be able to work with your colleagues. A strong partnership between content, marketing, and fundraising is key to activating loyal audiences across platforms. Join us for a candid conversation about what it takes to create cross-departmental partnerships that help build online audiences, rethink budget allocations, and – most importantly – create audience-focused touch-points for more meaningful engagement.
Jan Boyd, Director of Digital Strategy & Community Engagement, Oregon Public Broadcasting
Paul Loofburrow, VP of Marketing, Oregon Public Broadcasting
Jen Newmeyer, Digital Engagement & Fundraising Director, UNC-TV
Susan Scott, Chief Advancement & Marketing Officer, UNC-TV
In the spring of 2018, Todd Whitley joined the WNET team as the first Senior Director for Digital Fundraising. Todd has spent more than two decades in the online fundraising and digital marketing space, 16 years of which were for public health organizations such as the American Lung Association and The Leukemia & Lymphoma Society.
Many stations have leveraged a Google Adwords account with $10,000 in Google grant funds. However, due to policy changes in December 2017, restrictions were added to how grant accounts are managed. This change impacted an organization’s ability to prospect for new donors. Continue reading “Going Beyond Google Adword Grants: How Local Paid Search Can Support National Content & Marketing Initiatives”
OurNeighborhood Town Hall Meeting: Ask the Expert with Susannah Winslow
Susannah Winslow, VP of Development, KLRU
Join this Town Hall Meeting
Having completed KLRU’s fourth successful online drive, Susannah will tackle the ins and outs of a digital drive — how they can attract new donors and help retain those you have, as well as create buzz and excitement for your station — to help you determine if an online drive is the right fit for your station.
Join this Town Hall Meeting to ask Susannah questions about how online pledge drives can give back primetime programming to your viewers while helping drive significant net revenue at your station. Not in OurNeighborhood? Request an account.
Last year, we reported how Houston Public Media was seeing an increase in Passport activations due to a broad, multi-channel focus. In short, the station promotes Passport week in and week out. In Central Florida, WUCF had been taking a similarly deliberate approach. Continue reading “WUCF Leverages Royal Wedding for Successful Multi-Channel Passport Promotion Strategy”
Like many public media services, OPB has been experimenting with social media. OPB found strong engagement, but few donor dollars from such efforts. The exception to the trend? OPB Passport.
Sure, your station is bringing in new members and new revenue, but are you truly getting everything you can out of Passport? Now you can score your station on everything from newsletters to analytics, with the Passport Scorecard. Find out how your station ranks!
More than a year ago, San Antonio member station KLRN began experimenting with A/B testing in its monthly renewal emails. “We adopted an attitude of capitalizing, any chance we could, on the opportunity to test campaigns,” says webmaster Patrick Driscoll. “We’ve done a series of these, once a month.”