If staff aren’t motivated by a fundraising campaign, how can they expect donors to be? That was the thinking behind a successful, staff-driven 2018 #GivingTuesday campaign at WNET in New York City.
While UNC-TV saw positive results from a multichannel Giving Tuesday campaign, WETA in the Washington, D.C. area primarily focused its efforts on email on this global day of giving. WETA views the period of time around Thanksgiving as a kick-off to the calendar year-end giving period, and for the last two years, Giving Tuesday has been a major component of that push.
Several years ago, in response to Black Friday and Cyber Monday, nonprofits claimed the Tuesday after Thanksgiving as a day to focus on fundraising and philanthropy. “Giving Tuesday” was born, and in recent years it has exploded in popularity. Continue reading “UNC-TV Quadruples Giving Tuesday Goal, Raises $44,117 in Single Day”