WETA Raises $100,000 for Giving Tuesday with Record-Breaking Email Series

While UNC-TV saw positive results from a multichannel Giving Tuesday campaign, WETA in the Washington, D.C. area primarily focused its efforts on email on this global day of giving. WETA views the period of time around Thanksgiving as a kick-off to the calendar year-end giving period, and for the last two years, Giving Tuesday has been a major component of that push.

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