Innovating PTV Marketing Solutions: We’re just like commercial TV – but better!

This year the TV Heritage Group met at PMDMC to discuss, among other things, ways that the top 30 markets are innovating around how we connect corporate sponsors to our PBS fans.  As we all know, the Halo effect conveyed to sponsors for partnering with PBS moves businesses forward in a meaningful way.  We’ve done the math, we have the research.

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PMDMC: Corporate Support Track Overview

We hope you’ll join us in Boston on August 11th & 12th for the Public Media Development and Marketing Conference (PMDMC)!  The event is chock-full of innovation and results-driven learning in revenue generation, marketing, and leadership across all of public media’s platforms.  Below is an overview of the Corporate Support Track that is relevant to PTV professionals; we hope to see you at these sessions! Continue reading “PMDMC: Corporate Support Track Overview”

PMDMC16: Plenty’s Jeff Shuck & Jennifer Mulholland Confirmed for Leadership Address

We are excited to announce PMDMC’s Thursday PBS Leadership Address “Unlocking Abundance: How Peer-to-Peer is Changing the World.” This dynamic address will be led by Jeff Shuck & Jennifer Mulholland from esteemed firm, Plenty Consulting. Plenty is revered for its unmatched talent in helping idealists mobilize networks to build awareness, raise revenue, and create change to unlock growth. You won’t want to miss this truly inspiring session!

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