Webinar: Acquiring New Members With Social Media

Acquiring New Members With Social Media (a PMDMC ’18 Session)

September 24, 2018
4:00pm ET
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Presented by Christina McPhillips, VP of Business Development at Carl Bloom Associates; Susannah Winslow, Vice President Development at KLRU-TV, Austin PBS; and JC Bouvier, VP of Digital at Allegiance Fundraising Group

Join us for one of the highest-rated sessions at PMDMC 2018! We’ll peel back the results of Facebook and Google ad tests to understand the impact of social media campaigns. We’ll share the strategies that led to a 130% increase in traffic to KLRU-TV’s online donate page as well as other top examples of eye-opening multi-station digital campaigns. Understand how to develop a social media ad strategy including ROI goals. Don’t miss it!

Webinar: Content, Marketing, and Fundraising, Oh My! (PMDMC ’18 Session)

WEBINAR: Content, Marketing, and Fundraising, Oh My! Break Down Silos and Build Digital Audience Engagement (PMDMC ’18 Session)

September 19, 2018
2:00 – 3:00pm ET
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Couldn’t nab a seat at this popular PMDMC session? Join us for a lively presentation with actionable takeaways and live Q&A from the comfort of your office chair.

Every organization wants higher levels of engagement with their digital audiences. But before you can engage with your audience, you need to be able to work with your colleagues. A strong partnership between content, marketing, and fundraising is key to activating loyal audiences across platforms. Join us for a candid conversation about what it takes to create cross-departmental partnerships that help build online audiences, rethink budget allocations, and – most importantly – create audience-focused touch-points for more meaningful engagement.

Jan Boyd, Director of Digital Strategy & Community Engagement, Oregon Public Broadcasting

Paul Loofburrow, VP of Marketing, Oregon Public Broadcasting

Jen Newmeyer, Digital Engagement & Fundraising Director, UNC-TV

Susan Scott, Chief Advancement & Marketing Officer, UNC-TV

Webinar: Major Donor Offers Through Storytelling

WEBINAR: “Major Donor Offers Through Storytelling”(PMDMC ’18 Session)

August 30, 2018
1:00 p.m. EDT
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Presented by Richard Perry, Veritus Group, and Steven Screen, The Better Fundraising Co.

A major donor offer is the crucial link between a donor’s desire for impact and the specific work an organization is accomplishing. Successful offers are key to creating and sustaining major giving relationships that make a difference for stations and donors.

In this reprise of the popular PMDMC 2018 session, we’ll work together to better understand what a major donor offer is and how effective storytelling leads to success. Understand how to collaborate with other departments to craft a compelling offer. We’ll also consider storytelling in the context of the donor commitment process.


PBS Showcase @ PMDMC Conference

Register for the PBS Showcase at PMDMC!

Tuesday, July 10, 2018
12:00 – 5:00pm

REGISTER for the PBS Showcase when you register for PMDMC.

Join us a day before PMDMC 2018 begins to get a sneak peak of the exciting PBS programming coming this fall, and learn how PBS is leveraging national programming to support your local fundraising efforts. This is a great way to kick off PMDMC and get excited for the year ahead. Sign up for PBS Showcase when you register for PMDMC (lunch is included). PBS Showcase is FREE, but you must be registered to attend.

More details available soon!