Congratulations! You’re off to Annual Meeting in San Diego! From lunch with renowned documentarians Ken Burns and Lynn Novick, to a discussion between journalist Miles O’Brien and NASA Astronaut Scott Kelly, to a live performance by Grammy Award-winning jazz-pop powerhouse Chris Botti, the schedule is full of engaging, informative & exciting opportunities to learn and be inspired. And that’s just the beginning as we get to the concurrent sessions, networking breaks and of course the workshops at DevDay!. Here are a few tips to make the most of your valuable experience at Annual Meeting:
In 2014, Tallahassee’s WFSU made a strategic decision to completely overhaul its corporate support plan. By the end of the 2016 financial year, its underwriting revenue had increased a whopping 28%. Continue reading “Behind the Underwriting Strategy of the 2016 Corporate Support Development Award Winner”
We’ve just confirmed that a local independent record store and a local independent bookseller will “time-share” a sponsorship of “Soundbreaking” on Idaho Public Television. Or as our PBS guidelines say, “Locally sponsored by the Record Exchange and Rediscovered Books.” It’s a modest amount for us but a big investment for the two small, local businesses.
Carly Green spent a year and a half working as a Media Planner for Mediahub (Division of the MullenLowe Group) before joining us at PBS in September as Marketing Coordinator for the Marketing Strategy department. Upon hearing of Carly’s Agency experience I jumped at the chance to talk to her and pick her brain on tips I could share with stations about working with agencies! Here is what she shared:
As a corporate sales representative for public television, you understand the importance of corporate sponsorships, and you understand the unique position we are in as both a non-profit and a media company. At any point in the sales conversation the seller is likely to run into some resistance, usually in the form of objections. Continue reading “I don’t know why you say goodbye, I say hello… Overcoming Sales Objections”
If you’ve ever watched Frontline on your tablet or Downton Abbey on your television, Public Broadcasting Service wants to hear about it. In order for PBS to remain relevant and competitive, the company uses viewer feedback to inform programming and marketing. Continue reading “How Viewers Are Changing the Future of PBS: A Q&A with Market Researcher Susan Frazier”
Stephen Holmes penned a blog post for the Station Management Center that gives an overview of how underwriting revenue has changed over the past decade and how its return on investment compares with membership and major giving. Continue reading “The State of Corporate Support”
This year the TV Heritage Group met at PMDMC to discuss, among other things, ways that the top 30 markets are innovating around how we connect corporate sponsors to our PBS fans. As we all know, the Halo effect conveyed to sponsors for partnering with PBS moves businesses forward in a meaningful way. We’ve done the math, we have the research.
At this year’s PMDMC in Boston, we hosted a lively discussion around Success Selling PBS Tent-Poles. The session’s panelists – Elizabeth Laval | SVP for Content & Development | ValleyPBS and Linda Green Clark | Corporate Accounts Manager | WITF – share how they leveraged pop-out shows in their markets. Continue reading “Success Selling PBS Tent-Poles”
This summer was filled with memorable “first times.” It was the first time I have ever lived walking distance to the Lincoln Memorial and the National Mall, the first time my place of employment had a fully stocked snack room, and the first time I had the privilege of staying in a hotel room alone (don’t worry, I didn’t go overboard on room service). Continue reading “Intern Corner: Dani Velasco”