UNC-TV, the University of North Carolina’s statewide public television network, recently experimented with a social media fundraiser built around My Home NC, a popular digital storytelling series. The show has a dedicated social media following.
In October 2017, PBS Development Services partnered with fourteen member stations for a fifteen-day fundraising campaign to pilot instantaneous Passport access from social donations made using Goodworld’s #donate technology. Continue reading “Stations Pilot Social Fundraising Technology for Passport Instant Access”
In October 2017, PBS Development Services partnered with fourteen member stations in a fifteen-day pilot to test instant Passport access from donations made using Goodworld’s #donate (e.g. #donate $20) technology on Facebook. The October pilot was the second pilot in the #donate series. Stations created Facebook posts asking followers to “#donate” in the post thread, using readily-available national Passport assets and messaging for popular Passport programs.
To continue promoting Passport as a member benefit and take advantage of #donate technology on social media, PBS recently launched a Passport #donate Pilot for 14 member stations. The goal was to test Passport as an online fundraising tool to convert social media followers to donors. Each participating station experimented with Facebook posts and videos encouraging followers to contribute $5 a month to become sustainers (by commenting on a post with “#donate $5) or to contribute $60 a year for annual membership. While stations in the pilot program attended a webinar and were given a toolkit of sample Facebook posts, they were encouraged to customize images, use video and Facebook live, and otherwise be as creative as possible.
Several years ago, in response to Black Friday and Cyber Monday, nonprofits claimed the Tuesday after Thanksgiving as a day to focus on fundraising and philanthropy. “Giving Tuesday” was born, and in recent years it has exploded in popularity. Continue reading “UNC-TV Quadruples Giving Tuesday Goal, Raises $44,117 in Single Day”
In March 2017, PBS Development Services and Goodworld partnered with 29 member stations to pilot social media fundraising technology to support March pledge drive efforts.