KLRU’s “Cohesive” Strategy to Year-End Fundraising Campaign Sees 23% Growth Year-Over-Year

The conclusion of a calendar year is vital to non-profits, as organizations look to take advantage of the year-end giving season. Statistics from Charity Navigator indicate that some entities receive up to 40 percent of their annual contributions in the weeks between Thanksgiving and New Year’s Eve. In Austin, member station KLRU implemented a strategic online campaign to capture the attention of donors as 2016 drew to a close. Continue reading “KLRU’s “Cohesive” Strategy to Year-End Fundraising Campaign Sees 23% Growth Year-Over-Year”