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Happy Little Growth Funnels! UNC-TV’s Bob Ross Campaign Engages Multiple Generations Through Digital & On-Air

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For the past three years, the University of North Carolina’s public television network has been experimenting in search of the most ...

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Apply to Join the DAC in 2020

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The Development Advisory Committee (DAC) is looking to add at least two new members to serve from 2020-2022, including leaders with ...

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NET Passport Hits the Road! Video-Streaming Workshops to Help Viewers use Member Benefit

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Like most PBS member stations, NET, Nebraska’s PBS & NPR Stations found itself regularly fielding questions from its viewer base—mostly older ...

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What’s Your Score? A Review of the Online Giving Experience of 56 PBS Member Stations

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Online donation forms pages are necessary for all nonprofit stations, but all forms are not created equal. To understand how PBS member ...

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REFLECTIONS ON MY 2019 PBS INTERNSHIP

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This summer, I was looking for an opportunity to immerse myself in a media production space in the heart of my ...

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Staffing for Success: Accelerating Digital Fundraising Results

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Cause Craft Consulting analyzed 72 stations’ integration of “digital fundraising” practices into traditional fundraising, marketing, and member cultivation strategies and took ...

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Vermont’s “Less is More” Pledge Strategy a Success!

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After re-imagining pledge a year ago, Vermont PBS proclaims its “experiment” a resounding success! “It’s not an experiment for us anymore. This ...

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NEPAC 2019

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Background It’s estimated that over 120 million Americans do not have a proper estate plan so PBS and a group of PBS ...

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More is More! TPT Diversifies Fundraising Portfolio to Reach New, Younger Audiences and Raise More Money

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“We always have a concern about how old our file is,” says David Preston, VP of Membership at Twin Cities PBS ...

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