Commercial Checklist/Evaluation

Commercial Title__________________

1. Sound Quality
   _____Talents' voices can be heard clearly throughout the commercial
   _____All shots have minimal natural sound in background (no distracting horns, traffic, etc.)
   _____Sound levels of all scenes are at the same level
   _____Music is added appropriately to set and/or change the mood of the scene
   

2. Lighting
   _____Talents' faces are well-lit, scenes are illuminated enough to see the action
   _____Harsh daylight shadows are minimized in shade
   _____All scenes have clear contrast in colors or blacks/whites
   _____The scenes have been white-balanced and well lit

3. Cinematography
   _____All shots are steady; pans and zooms have clear starts and finishes (tripod use is evident)
   _____A variety of shots is included: establishing, medium shots, close-ups, high/low angle
   _____Shots have clear focus; the subjects’ features are sharp and clear
   _____Shots are free of distracting backgrounds such as lights, poles, fences
   _____Shots follow a logical sequence/storyboarding
   _____Pacing of shots is consistent
   _____Talent is framed tightly around shoulders during scenes of emotional impact (close-up)
   _____A variety of scenes at different locations are shot to tell the story
   _____The commercial is free of any serious video error/glitches

4. Scripting/Story
   _____Two of the advertising appeals have been effectively and creatively used
   _____The scripting is original, soundbites are vividly written (cliché lines are minimal)
   _____The commercial is exactly 30 seconds long
   _____A typewritten script has been submitted in its proper format
   
5. Comments