Deviation

Why Important?

Why NOT repair?

How will group repair?

There’s no soundbite.

We want 6 o’clock news coverage

Insert a 15-second soundbite — a party slogan — at the end of nine-paragraph discussion of prison reform

There’s no education statement.

Major issue in party platform.

ZipCode 21212 is 90% elderly, and they don’t vote for education issues

There’s nothing about maintaining Social Security.

90% elderly; most receive Social Security benefits

Since issue is important to zipcode 21212 but less important to our party than a tax cut, we’re going to insert a very short paragraph about maintaining Social Security just before our very long tax cut proposal.