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Flashpoints USA with Bryant Gumbel and Gwen Ifill Photo: Bryant Gumbel and Gwen Ifill
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THE MEDIA TODAY - TRUTH OR LIES? - 9.16.03
TV Poll Results
About the Series
Flashpoints USA with Bryant Gumbel and Gwen Ifill is an innovative public affairs series from PBS that brings together both compelling examinations of critical issues and a dynamic pairing of two of the most respected names in journalism.






Media Poll
Conducted by Ipsos-Public Affairs
AUGUST 26-28, 2003


1. Do you trust what you hear, read and see in the news?
     All or most of time ..........................34%
     Half the time..........................46%
     Less than half or never.......................19%

2. Most Important quality for news organization
     Objective..........................52%
     Neutral and evenhanded..........................42%
     Probing and investigative..........................40%
     Skeptical of business & government..........................15%
     Shares your values..........................20%
     Entertaining..........................15%
     Pro-American..........................11%

3. Want news organizations to be:
     Informative and educational.........................85%
     Entertaining and interesting.........................10%

4a. Look for news organizations that:
     Are neutral.......................86%
     Share my values.......................11%

4b. On stories like Kobe Bryant and Laci Peterson, news organizations tend to:
     Overdo it......................82%
     Do a good job covering stories......................15%

5. The New York Times is:
     Above average/Among the best.....................42%
     Average.....................25%
     Below average/Among the worst.....................14%

6. Because of The New York Times scandal:
     Less confident about all news reporting.....................56%
     Makes no difference.....................43%

7a. News organizations…
     Have too many business conflicts of interest and lack independence.....................59%
     Can be independent from big business interests.....................33%

7b.News organizations…
     Are offering more choices than before.....................68%
     Keep getting bigger with less competition.....................28%

8a. News organizations…
     Need to perform public service.....................51%
     Need to make money to stay in business.....................43%

8b. Ownership of news organizations
     Should be local....................48%
     Will probably go to the highest big media bidder....................40%

9a. News anchors wearing U.S. flag pins
     Like....................48%
     Dislike....................10%

9b. TV news reports that use words "our side" or "us" when referring to U.S. troops
     Like....................45%
     Dislike....................19%



Interviews: 1,003 adults
Margin of error: +/- 3.1


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