Senior Vice President, Station Services, PBS
As Senior Vice President, Station Services, Joyce Herring’s principle responsibility is to represent the perspective of PBS member stations in the ongoing management and strategic direction of PBS. Her portfolio includes managing the Development, Station Services and Conference Services departments and acting as a liaison with the PBS Board’s Station Services Committee on the station policies and procedures that govern the relationship between PBS and its member stations. Ms. Herring is also a primary representative for PBS with other national public television organizations.
A public broadcasting veteran, Ms. Herring joined PBS in 2007 from KACV-TV/FM in Amarillo, Texas where she had served as General Manager for nearly 20 years. In that position, Ms. Herring oversaw the station’s legal proceeding with the Federal Communications Commission over their analog license and worked extensively to establish their financial campaign and operational design. She also developed and implemented strategies for their digital conversion and capital campaign. Among her other major accomplishments is the coordination of $20 million in-state funding for digital conversion activities of 14 stations in Texas.
Ms. Herring holds a Bachelor’s Degree in Journalism and a Master of Arts from University of Texas, Austin. Ms. Herring has done additional graduate work at Texas Tech University and West Texas State University.