The Fundamental Problem With Political Cookies, Microtargeting
The MIT Technology Review recently posted an article titled, "Campaigns to Track Voters with 'Political Cookies." It freaks me out for a reason I'll get to below. From Technology Review: The technology involves matching a person's web identity with information gathered about that person offline, including his or her party registration, voting history, charitable donations, address, age, and even hobbies. Companies selling political targeting services say "microtargeting" of campaign advertising will make it less expensive, more up to the minute, and possibly less intrusive. But critics say there's a downside to political ads that combine offline and online data. "These...
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