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    Ready? Here's My Formula for Online News Success

    Knight 2007 News Challenge Winner

    I am at the Online News Association annual meeting in Toronto. Listening to some of the speakers at the J-Lab's workshop, puzzling through the success of some sites and the failure of others, and putting together what I have learned from four years of doing PressThink, the emerging model I see would combine...

    √ High quality aggregation within a strong editorial focus. (Like the Huffington Post nationally, or Twin Cities Daily Planet locally.)

    √ Blogging platform with the best posts filtered to the front page. (Like Daily Kos)

    √ Original reporting with hybrid strength: amateurs with pro support (training, production values, copy editing, editorial oversight, and traffic), pros with amateur support (like Regina Lynn; see also my Idea Lab post on beat reporting with a social network) and pros doing what pros have always done.

    √ Features with narrow comprehensiveness: everything about something. (Lisa Williams: "That is, a site with some Denver restaurants is OK; but a site with ALL Denver restaurants is better.")

    √ Forums that allow a previously atomized group--people sharing interests and problems--to connect and converse with each other.

    √ Crowdsourcing projects that gather information impossible to get any other way. (Like WNYC's efforts, or the News & Observer's speeding investigation.)

    √ Find, prepare and place online data sets that are "available" (but not easy to use), and of strong interest to a user public; let people access and interact with the information by framing it properly and providing the bigger narrative that the data is a part of. (See chicagocrime.org.)

    √ Reverse publishing: web-to-print, for the highest quality content generated online. (Read Dan Barkin: "Every day except Sunday, we take photos, forum comments, user-submitted school news, user-nominated volunteer stories and publish it on Page 2." See YourHub.)

    √ Absolute commitment to breaking news in the coverage area by any means necessary: pro, am, aggregation, blogging, crowdsourced.

    √ Geo-tagged information: organized so people can access it by location, or via a map.

    √ Headlines and summaries optimized for search; open archives and permalinks.

    √ Put-it-all-together key topic pages that combine... aggregation, original reporting, blog posts, data, forums and crowdsourced information on something big and of intense interest, like a bridge collapse.

    Like my coordinates for distributed journalism, these are the coordinates I see for the emerging model of a successful online news organization.

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    Featured Comment

    I guess that combining the fixed rules for audio, video, image and text will be significant, as are the "open" intuitive based rules that the user contributes.

    jerry
    Zeega: Algorithm Isn't Just Another Word for Automation

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