Idea Lab

MediaShift Idea Lab is a group weblog by innovators who are reinventing community news for the Digital Age. Each author won a grant in the Knight News Challenge to help fund a startup idea or to blog on a topic related to reshaping community news. The authors will use Idea Lab to explain their projects, share intelligence and interact with the new-media community online. If you're interested in joining them, and getting a grant from the Knight News Challenge, please visit the News Challenge website. To see biographies of all Idea Lab authors, go to this page.

Idea Lab elements include:

Readers' Faves: A running list of blog posts that readers have recommended the most.

Featured Comment: Editors will choose an insightful comment to highlight each week on the blog.

Idea Lab is produced by MediaShift and hosted by PBS. The John S. and James L. Knight Foundation provided a grant to MediaShift to produce Idea Lab and to upgrade MediaShift with audio and video. Idea Lab bloggers post directly to the blog, with MediaShift and PBS providing editorial oversight. The Knight Foundation will be choosing future Idea Lab bloggers based on who wins the Knight News Challenge in future years.

For sponsorship opportunities, please see this page for details.

Site Credits

Mark Glaser: Executive Editor

Courtney Lowery Cowgill: Managing Editor

Desiree Everts: Associate Editor

Dorian Benkoil: Marketing and Sales Manager

Julie Keck: Social Media and Newsletter Editor

Dan Schultz: Technical Support

Hosting & Editorial Support: PBS Interactive

Design & Development: Mule Design Studio