Idea Lab

SMS Builds the Radio Star

by Amy O'Donnell
2011 Knight News Challenge Winner

Radio's history has spanned over 100 years and it continues to reach billions -- even in remote and underserved regions. So when UNESCO announced that the inaugural World Radio Day was to be celebrated on February 13, one question on many people's lips was: Why now? A diverse World Radio Day panel gathered in London last month to demonstrate that, if anything, radio is growing in importance. Discussions about radio are more relevant than ever because innovations are rejuvenating radio programming, particularly in opening up channels for participation. Technology to spark this change need not be on the cutting edge...

• March 14, 2012
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FrontlineSMS Gives Radio Listeners a Voice Through Text Messages

by Amy O'Donnell
2011 Knight News Challenge Winner

Almost everyone who has listened to the radio within the last few years has heard a DJ call for the audience to send in a text message -- whether to request the next song, respond to the latest news or to comment on the needs of their communities. Media outlets everywhere are using SMS to engage audiences in innovative and creative ways, especially as they are increasingly reliant on audiences to be their eyes and ears. The combination of broadcast and interactive, text-driven response is being used to affect a wide range of reporting and audience engagement practices. FrontlineSMS, which...

• October 19, 2011
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