Amy O'Donnell

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    Amy O'Donnell

    How User-Centered Design Powers FrontlineSMS, Version 2

    I'm going to be honest: When I first joined FrontlineSMS, I had no idea how much goes into the design of software. Every screen, every button and every function has principled thought behind it. In 2011, we worked alongside Gabriel White, a user experience designer from Small Surfaces, to help translate FrontlineSMS users' needs into the new design of Version 2. I came to realize that no matter how advanced and amazing a piece of software might be, it has no relevance if users can't access it or work out how to use it. I think that the user interface...

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    Amy O'Donnell

    SMS Builds the Radio Star

    Radio's history has spanned over 100 years and it continues to reach billions -- even in remote and underserved regions. So when UNESCO announced that the inaugural World Radio Day was to be celebrated on February 13, one question on many people's lips was: Why now? A diverse World Radio Day panel gathered in London last month to demonstrate that, if anything, radio is growing in importance. Discussions about radio are more relevant than ever because innovations are rejuvenating radio programming, particularly in opening up channels for participation. Technology to spark this change need not be on the cutting edge...

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    Amy O'Donnell

    FrontlineSMS Gives Radio Listeners a Voice Through Text Messages

    Almost everyone who has listened to the radio within the last few years has heard a DJ call for the audience to send in a text message -- whether to request the next song, respond to the latest news or to comment on the needs of their communities. Media outlets everywhere are using SMS to engage audiences in innovative and creative ways, especially as they are increasingly reliant on audiences to be their eyes and ears. The combination of broadcast and interactive, text-driven response is being used to affect a wide range of reporting and audience engagement practices. FrontlineSMS, which...

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    Featured Comment

    I think newspapers, blogs, and magazines should all be doing audio versions. I grew up enjoying and listening to audiobooks and now I don't have the same option for the short form content that I prefer to consume.

    Will Mayo
    Do Touch That Dial: Turn Your Newspaper Into a Radio Station

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